Social Media Supervisor

at  Avalere Health

ABOUT YOU

• 5-8 years of experience in Social Media, Paid Social, Organic Social, Social Listening and Influencer Marketing with social media agency experience preferred
• Experience working with pharma brands in both consumer and HCP environments
• College Degree
• A natural self-starter and relationship builder with the ability to work well with a network
• Proven experience to translate data into applicable culturally relevant trends via existing and emerging social platforms trends
• Experience in community building and influencer campaign management including the ability to identify KOLs and DOLs within the healthcare industry
• Strong organizational and communication skills, and the ability to manage multiple workstreams simultaneously
• Must demonstrate flawless attention to details, be a team player, multi-tasker, creative thinker
• Expertise in social media management and listening tools (e.g Hootsuite, Sprout Social, Sprinklr, etc.)

ABOUT THE ROLE:

The Social Media Supervisor will be tasked with supporting our client social media strategies across the always evolving ecosystem. This individual will be hands-on to help bring our vision and strategy to life across the full portfolio of Avalere Health clients. The Social Media Supervisor will be responsible for overseeing the development, implementation, and measurement of all social media activity that drives client business. This individual provides strategic direction for social media solutions that meet client strategic objectives, as well as leadership to grow our social media capabilities.

WHAT YOU’LL DO

• Social Strategy –
  o Own the development of and update social marketing strategies across multiple channels, including YouTube, Facebook, Instagram, and TikTok, LinkedIn, etc. for both organic and paid
  o Provide POVs on use of specific social channels, including if/when there is a change in structure affecting platform usage

o Develop all relevant social media content for brand planning

• Platform Management

o Stay up-to-date on the nuances of each of the platforms, changes to page set-ups, and advertising requirements/limitations

o Set-up/update new brand pages on social platforms

• Creative Development

o Inform creative development sitting on all meetings, and elevate the social experience

o Potentially write posts and help select images based on social media best practices

• Content Calendar Management - own all of the social elements of the content calendar and participate in all relevant meetings
• Social Listening -

o Competitive listening - audit and monitor competitive social channels
o Track, monitor, measure and share out trends on all relevant social conversations mentions and content (paid and organic) across client brands in real time to help inform brand strategies and trend-hacking opportunities
o Uncover ascending currents and key opinion leaders on topics related to HCPs and patients in healthcare