Software Marketing & Communications Product Marketer

at  IBM

Introduction
At IBM, work is more than a job - it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, let’s talk.
When you join the IBM team in Bucharest, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.
Your Role and Responsibilities
We are seeking a product marketing champion to join our Software Marketing & Communications team. We believe product marketing is a critical part of any marketing strategy. With best-in-class product marketers to position, message and launch a product, we will maximize our impact to the business to grow IBM’s market share, supporting revenue growth for products that are core to IBM.
You will lead cross marketing and communications initiatives to accelerate the path to product marketing excellence by upskilling, training, and bringing in best practices to articulate the point of view of audiences we serve and creating the value proposition for in support of pipeline generation and new client acquisition for Software. You will collaborate with teams across geographies, including Marketing, Product Management, Sellers, and Business Partners.
In this role, you will drive outcomes by operationalizing programs developed for cross-software initiatives and execute common strategies and governance plans for quality and consistency across software product marketers for them to connect differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence.

Act as the product marketing discipline lead for software product marketers, providing guiding views on the Discipline by leveraging industry best practices including product marketing artifacts for our product marketers to:

• Identify opportunities, distinctive competencies, and positioning for IBM software products
• Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM’s offerings
• Act as the product marketing linchpin that galvanizes internal support across all channels and drives demand for the offerings
• Stay active in customer conversations at events or in the field and online
• This is a Hybrid role, attendance to the office is currently required only 3 times per week.

Please refer the Job description for details