Specialist, Brand & Design

at  Calgary Economic Development

Calgary Economic Development is an opportunity-maker, helping to spark and fuel Calgary’s growth. Our job is to connect people with resources that can help them grow their careers or businesses, thrive in new locations or markets, and feel at home in our community. We offer a wealth of information to help everyone succeed and we tirelessly promote Calgary, in Canada and around the world. We are exhilarated about our role in shaping and sharing Calgary’s story and we’re proud to be part of the energy.

JOB SUMMARY

As a part of Calgary Economic Development’s Marketing & Communications team, The Specialist, Brand & Design is responsible for creating and overseeing the design of all digital and print assets that promote both Calgary and CED, ensuring consistency with the organization’s brand guidelines to enhance awareness and engagement.

Key Responsibilities:

• Designs and oversees the production of various marketing, communication, and promotional materials, including brochures, reports, websites, landing pages, social tiles, ads, signage, presentations, e-newsletters, videos and more.
• Supports the ideation and execution of paid media campaigns to drive business objectives, working collaboratively with other members of the team to stand up the landing pages, campaign assets, and related collateral and optimizing this campaign based on performance data.
• Ensures brand quality standards across all design, digital, and creative initiatives, enforcing corporate brand guidelines as well as brand image consistency
• Manages CED’s Digital Assets to ensure there is a growing repository of current materials that can be applied with consistency for CED’s needs and optimizes the use of those digital assets.
• Develops and maintains templates that can be leveraged by the organization to easily create on-brand assets to support business objectives.
• Offers training and support for implementing brand best practices across the organization.
• Works with external suppliers/vendors and internal staff supporting various marketing related projects and provides support in managing project budgets, quotes, and schedules.
• Acts as a corporate and city brand ambassador within the organization and with Calgary’s other promotional agencies.
• Attends events, providing support with materials placement, event logistics and preparing digital and web content for events.

WHAT’S IN IT FOR YOU?

CED offers more than a competitive base salary to our employees. We have a comprehensive benefit plan that includes 100% employer paid benefit premiums, RRSP’s, a health care spending account, and a generous vacation and flex time policy. We are committed to our employee’s mental health and offer resilience training with Headversity, free counselling with an EAP program, in addition to paramedical coverage through our medical benefits plan.
CED encourages and supports life-long learning and professional development. Employees are encouraged to access up to $2500 per year of funded professional development training opportunities. If you are looking for purpose driven work and are interested in joining us on our mission to diversify Calgary’s economy, we invite you to apply.

• Designs and oversees the production of various marketing, communication, and promotional materials, including brochures, reports, websites, landing pages, social tiles, ads, signage, presentations, e-newsletters, videos and more.
• Supports the ideation and execution of paid media campaigns to drive business objectives, working collaboratively with other members of the team to stand up the landing pages, campaign assets, and related collateral and optimizing this campaign based on performance data.
• Ensures brand quality standards across all design, digital, and creative initiatives, enforcing corporate brand guidelines as well as brand image consistency
• Manages CED’s Digital Assets to ensure there is a growing repository of current materials that can be applied with consistency for CED’s needs and optimizes the use of those digital assets.
• Develops and maintains templates that can be leveraged by the organization to easily create on-brand assets to support business objectives.
• Offers training and support for implementing brand best practices across the organization.
• Works with external suppliers/vendors and internal staff supporting various marketing related projects and provides support in managing project budgets, quotes, and schedules.
• Acts as a corporate and city brand ambassador within the organization and with Calgary’s other promotional agencies.
• Attends events, providing support with materials placement, event logistics and preparing digital and web content for events