Specialist Digital & Performance Marketing Europe-Central (f/m/d)

at  FREUDENBERG GROUP

Empowering people, creating technology.

Responsibilities:

• Developing and implementing innovative content strategies for the website and B2B social media channels (LinkedIn, YouTube, etc.)
• Advice and content support for our colleagues on communication
• Conception, implementation and management of organic & paid marketing campaigns with a focus on LinkedIn, Google Ads (SEA) and display campaigns
• Analysing and optimising our website to increase conversion rates and user-friendliness
• Optimisation of search engine rankings through targeted SEO measures
• Preparing and analysing relevant marketing key figures to create meaningful reports
• Use of AI and data-based tools to continuously improve performance intelligence

Qualifications:

• Degree in marketing, communications, digital media or a related field of study
• Significant professional experience in digital marketing in a company or agency
• Sound knowledge of social media platforms and strategies, especially LinkedIn
• Basic professional experience in website optimisation and content management
• Proven experience in dealing with SEO/SEA, ideally knowledge of Matomo
• Strong communication skills and the ability to interact effectively with different stakeholders and in a team
• Very good command of written and spoken English and German

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.
Klüber Lubrication Deutschland GmbH & Co. K

• Developing and implementing innovative content strategies for the website and B2B social media channels (LinkedIn, YouTube, etc.)
• Advice and content support for our colleagues on communication
• Conception, implementation and management of organic & paid marketing campaigns with a focus on LinkedIn, Google Ads (SEA) and display campaigns
• Analysing and optimising our website to increase conversion rates and user-friendliness
• Optimisation of search engine rankings through targeted SEO measures
• Preparing and analysing relevant marketing key figures to create meaningful reports
• Use of AI and data-based tools to continuously improve performance intelligenc