Specialist, Employer Brand (APAC EMEA & LATAM)

at  Baxter

THIS IS WHERE YOU SAVE AND SUSTAIN LIVES

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You’ll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.
Baxter’s products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.
Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.
Join us at the intersection of saving and sustaining lives—where your purpose accelerates our mission.
Do you enjoy creating content, sharing stories, and have strong attention to detail? Do you thrive in an ever-evolving work environment that motivates you to unleash your full potential?
As the world of work continues to transform, more and more companies realize the critical need to pull through the employer brand across all touchpoints in the candidate and employee lifecycle. We are building our global employer brand team here at Baxter.

YOUR ROLE

This is where you bring our employer brand to life.
This is a unique and exciting time to join us. For the first time in our 90-year history, we have discovered our Employer Value Proposition. Now, we need your help to activate our brand internally and externally and build up brand ambassadors. If you are passionate about helping others succeed, this role could be perfect for you.

WHAT YOU’LL BE DOING

• Build, curate and develop persona-based, candidate-centric or employee-centric content (including writing copy, designing graphics and creating videos) for internal and external media and communications
• Provide input and help implement brand activation and recruitment marketing strategies specific to a business unit, talent pool and/or geographic region, across our owned, earned and paid media (e.g. careers site, review sites, programmatic advertising, SEO and more)
• Support the region/business unit strategy and execution for our CRM, including designing and implementing email marketing campaigns, career events and landing pages
• Grow online communities (e.g. LinkedIn, Facebook, TikTok, Instagram, etc.) including sharing content, responding to comments and questions; analyze data insights, trends, and content performance
• Empower brand ambassadors across the organization, including supporting our employee advocacy program, creating and delivering training, toolkits and hosting workshops, and supporting training and adoption for technology platforms
• Support our inclusion and diversity strategy through an employer brand lens for the region/business segment
• Use analytics and reporting to recommend creative attraction strategies to build awareness, increase engagement and drive application conversions
• Understand and use data insights that measure Baxter’s employer brand reputation, media strategy effectiveness, and technology impact within the region or business segment