Sr. Analyst, Acquisition Marketing

at  Rogers Communications

Looking to join a growing financial services team? Rogers Bank, a subsidiary of Canada’s leading wireless, cable and media company, is expanding and seeking passionate individuals to develop and implement innovative financial solutions and experiences. The bank offers unique cash-back benefits and financing options for Rogers purchases using cutting-edge technology. Interested? Take the next step and consider this opportunity to make a meaningful impact with Rogers Bank.
We are seeking an experienced Senior Analyst of Acquisition Marketing who will be responsible for driving customer acquisition efforts through comprehensive CRM strategies, optimizing digital sales channels, and collaborating effectively with marketing agencies. The ideal candidate will have a strong analytical mindset, a deep understanding of CRM systems, proficiency in digital marketing techniques, and excellent communication skills to liaise with internal teams and external partners. Reporting to the Senior Manager, Acquisition Marketing, the Senior Analyst will work collaboratively in an Agile Marketing environment to execute campaigns, test and learn and optimize campaigns for maximum results.

• Develop acquisition campaigns and strategies to drive acquisition growth and targets for Rogers Bank
• Lead digital creative development with external agencies and internal brand teams to ensure messaging and tone are aligned to customer insights and personalization
• Develop a strategic test-and-learn optimization plan, implementing best-in-class methodologies to achieve business and compliance objectives
• Work with Credit Risk, Product and Data Insights teams to build out quarterly and annual plans that operate within the Bank’s approved risk appetite
• Monitor, track, and report on campaign performance on a regular basis and provide recommendations to evolve future campaigns
• Develop acquisition forecasts based on previous trends and track performance against monthly targets