Sr. Consultant, Digital Content Strategy

at  LPL Financial

Are passionate about exceptional digital experiences? Are a team player who gets excited about the science and tech behind great content?
Excited to learn more? If so, then this could be the role for you!
LPL Financial (Nasdaq: LPLA) was founded on the principle that the firm should work for the advisor, and not the other way around. Today, LPL is a leader* in the markets we serve, supporting more than 18,000 financial advisors, 800 institution-based investment programs and 450 independent RIA firms nationwide. We are steadfast in our commitment to the advisor-centered model and the belief that Americans deserve access to personalized guidance from a financial advisor. At LPL, independence means that advisors have the freedom they deserve to choose the business model, services, and technology resources that allow them to run their perfect practice. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors, so they can take care of their clients.

JOB OVERVIEW:

LPL’s Digital Content Operations team is searching for a digital content strategist skilled at managing projects from concept to launch, infusing digital projects with sound content strategies, and delivering digital experiences that solve audience and business challenges.
Reporting to the VP of Digital Content Operations, this role is responsible for continuously optimizing content across digital experiences to drive value for key audiences. We’re looking for someone who is part visionary, part tactician and a masterful relationship builder.

WHAT ARE WE LOOKING FOR?

We want strong collaborators who can deliver a world-class client experience. We are looking for people who thrive in a fast-paced environment, are client-focused, team oriented, and are able to execute in a way that encourages creativity and continuous improvement.

REQUIREMENTS:

• Solid understanding of UX concepts and digital content strategy best practices
• Mastery of technical content foundations, such as metadata, personalization, taxonomy and tagging
• Strong presentation and collaboration skills to influence stakeholder to adopt new practices

• Utilize a holistic and human centered approach to content planning and optimization, from research and insight generation to concept to deliverable
• Communicate with technical-minded colleagues, to deliver innovative solutions (i.e. content management, digital asset management, workflow solutions, etc.)
• Negotiate across organizations for a consistent content production lifecycle, and influence partners to embrace an enterprise content strategy
• Work with product managers, creative resources (IxD, VzD, Graphic Design and Video Production), channel owners, SEO specialists, Social Media Consultants, Content Publishers, Email producers, and analytic specialists to solve complex business problems and diverse user needs
• Partner across organizations (corporate communication, corporate newsroom, marketing, service, etc.) to create audience-centric experiences by aggregating, curating and optimizing existing content assets.
• Define and govern digital content strategies, and ensure any content created for online consumption is optimized for user goals, search or KPIs that help drive improved engagement.
• Employ empathy for the user to imagine and create intuitive, accessible and easy-to-understand digital experiences
• Handle multiple projects concurrently, and prioritize requirements into short and long term plans
• Adapt to and succeed in a constantly changing, fast paced environment, with the ability to be a thought leader
• Evangalize LPL’s content style guide in support of the digital brand expression, and evangelize best practices to drive engagement
• Apply user-centered design (UCD) methods to identify user needs and create a roadmap to meet those needs, focused on the user, and aligned to business and technical expectations
• Strong knowledge of user experience across devices, platforms and channels