Sr Manager Digital Marketing

at  Staples

SPECIFICALLY, YOU WILL:

• Lead change management of Digital first Marketing Organization, lead media buying (Non-Digital) and own relationship with media agency
• Develop and execute display marketing campaigns including remarketing, predictive, run of network and targeted ads based on business strategy and objectives.
• Lead and develop strategies to grow Paid Search, Paid Social, Programmatic, and Video programs and explore emerging digital marketing opportunities.
• Work closely with Merchandising to obtain additional marketing investment from key product vendors for joint digital campaigns
• Develop acceleration plan for digital marketing support for services. Utilize a multi-channel approach to connect with customers across the funnel.
• Manage and coach a team of four direct reports

Digital Marketing is the most dynamic and fastest growing marketing area that is critical for a successful future for Staples Canada as we progress into the digital era. This role will lead the development and execution of digital marketing strategies and campaigns for Canada Stores and Online (Online, Stores, Staples Professional and Copy & Print). This includes building specific strategies for both driving qualified traffic to our websites and stores and converting visitors profitably to drive both customer acquisition and development. Critical to the role is strong influencing skills and to be an advocate within the organization. This position will also play a central role in uncovering emerging digital marketing opportunities. Manage and coach four direct reports.