Sr Manager, Digital Marketing Strategy

at  Mattel

Company Description
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
Job Description

THE OPPORTUNITY:

Mattel is seeking a creative, inquisitive, and high-altitude thinking digital expert to provide strategic guidance for our global social portfolio. The role will support both organic and paid marketing plans, fueling demand creation while developing the next generation of social/video presence for the most iconic toy brands in the world.
In this cross-functional leadership role, you will contribute to aspects of planning, presenting, and reporting on owned content social marketing campaigns across Mattel. You will also be responsible for researching and sharing platform, audience, and competitive trends that guide creative and media for engaging/converting fans, shoppers, collectors, and more. Finally – Your curiosity and relentless pursuit of success will inform an ongoing effort to test new, innovative ideas for maximizing reach, brand love, and sales conversion across multiple platforms – Providing clear value for both audience and Mattel alike.

WHAT WE’RE LOOKING FOR:

• You’re neck-deep in social media trends (and still have your sanity).
• Six+ years in achieving goals through development + execution of social/video strategy.
• Optional - Four years as a leader of people (direct or cross-functionally).
• 2-4 years leading strategy across a portfolio of popular brands and/or creators.
• Proficiency in office productivity tools, such as Microsoft Office.
• Organized self-starter with excellent personable/collaborative skills.
• You have an inquisitive nature that’s dialed up to eleven.
• A critical thinker / strategic mind, interested in shaping the bigger picture.
• Experience in the kid’s digital media industry is desirable.
• Strong time management, planning, and project execution skills.
• Experience with cross-functional project management.
• Excellent written and verbal communication skills.
• Outstanding attention to detail.
• Advanced understanding of popular video platform performance metrics (e.g. YouTube, SVOD).
• Strong comfort with current YouTube best practices.
• Familiarity with COPPA/CARU.
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.
  The annual base salary range for this position is between $140,000 and $170,000
  **This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.
  Additional Information
  Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

WHO WE ARE:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.
Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.
Videos to watch:
The Culture at Mattel
Mattel Investor Highlight

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results