Sr. Manager, Digital Performance Analytics

at  visa

Company Description
Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.
Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.
Job Description
Visa Consulting and Analytics (VCA) drives tangible, impactful and financial results for Visa’s network clients, including both financial services and merchants. Drawing on our expertise in strategy consulting, data analytics, brand management, marketing, operational and macroeconomics, Visa Consulting and Analytics solves the most strategic problems for our clients.
The North American (NA) Digital Consulting Practice within VCA provides consulting solutions and services for Visa’s clients, issuers, merchants, fintechs etc. We are in love with digital analytics and push the boundaries on how we continuously reimagine our solutions for our clients.
The VCA team is looking for a Sr. Manager to join our Digital Performance Analytics team and play a role in developing high impact projects for Visa’s clients in the NA region. This role is responsible for the digital marketing planning, implementation, and optimization of customer search, retargeting strategies that drive acquisition, retention, and engagement programs for our client’s card portfolios. The ideal candidate is a strategic thinker that seeks to innovative everything they touch, carries a disruptor mindset, and can articulate/create impactful presentations. This role works together with our Product Experience Design (PxD) team and Visa Marketing Services team to collaborate and solve all our client solutions.

Potential engagements could include digital marketing strategies, customer acquisition, customer targeting, segmentation analysis, SEO, SEM, social media. Specific responsibilities include:

• Proactively engage with Visa internal teams in regular strategic & planning discussions
• Leads consulting initiatives and contributes to closing engagement by identifying potential opportunities clients
• Develop frameworks, approaches, solutions and recommendations that effectively and efficiently address the most impactful opportunities and challenges.
• Build solutions and actionable insights that will help clients to grow their portfolios and customer engagement in their core business
• Partner with peers in other functional areas (marketing, sales, risk, innovation) and across global regional teams to execute projects in ways that leverage the breadth and depth of Visa’s resources
• Produce insights, analysis and recommendations to improve client performance, boost growth, drive understanding of client issues and provide strategic guidance for client priorities across the verticals and segments
• Ability to effectively manipulate and analyze large data sets (industry and Visa) to determine meanings insights and recommendations for clients
• Build new scalable solutions, toolkits, best practice documents and consulting approach that can be applied across VCA
• Manage a sales pipeline and provide accurate forecasting and end-to-end sales support to delivery

Incumbents applying for the role should be self-motivated, highly energized, detail-oriented individuals who will deliver strategic thought leadership, problem diagnostics and high impact solutions to clients support the growth and performance. Candidates must be able to develop enduring, strategic relationships with internal and external clients and across the Visa organization.
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.
Qualifications
8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
Preferred Qualifications

9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD

• Experience with enterprise level SEO tools (ex: Deepcrawl,Lumar, Conductor, brightedge, Splunk etc.) and Experience with location management platforms
• Entrepreneurial mindset energized by the possibility of building a new business
• Collaborative approach with internal and external partners
• Resilient in navigating through ambiguity and translating the theoretical to applicable
• Growth mindset that embraces creativity, optimism, and failing-fast

Nice to have qualifications

• Certified in Google Analytics or Adobe Experience Cloud (particularly knowing how to target, segment, optimize and manage analytics to position to customers via analytics)
• Deep background to use external, 3rd-party data sources to attain and supplement the data required for our solutions

Additional Information
Work Hours: Varies upon the needs of the department.
Travel Requirements: This position requires travel 5-10% of the time.
Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

• Proactively engage with Visa internal teams in regular strategic & planning discussions
• Leads consulting initiatives and contributes to closing engagement by identifying potential opportunities clients
• Develop frameworks, approaches, solutions and recommendations that effectively and efficiently address the most impactful opportunities and challenges.
• Build solutions and actionable insights that will help clients to grow their portfolios and customer engagement in their core business
• Partner with peers in other functional areas (marketing, sales, risk, innovation) and across global regional teams to execute projects in ways that leverage the breadth and depth of Visa’s resources
• Produce insights, analysis and recommendations to improve client performance, boost growth, drive understanding of client issues and provide strategic guidance for client priorities across the verticals and segments
• Ability to effectively manipulate and analyze large data sets (industry and Visa) to determine meanings insights and recommendations for clients
• Build new scalable solutions, toolkits, best practice documents and consulting approach that can be applied across VCA
• Manage a sales pipeline and provide accurate forecasting and end-to-end sales support to deliver