Sr Marketing Automation Manager, Asia

at  Intuitive

COMPANY DESCRIPTION

At Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.
As a pioneer and market leader in robotic-assisted surgery, we strive to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare’s hardest challenges and advance what is possible.
Intuitive has been built by the efforts of great people from diverse backgrounds. We believe great ideas can come from anywhere. We strive to foster an inclusive culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves.
Passionate people who want to make a difference drive our culture. Our team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real world experiences to help us think in new ways. We actively invest in our team members to support their long-term growth so they can continue to advance our mission and achieve their highest potential.
Join a team committed to taking big leaps forward for a global community of healthcare professionals and their patients. Together, let’s advance the world of minimally invasive care.
Job Description
What we’re looking for: We are looking for a Senior Marketing Automation Manager, who will be responsible to manage and grow the capabilities and utilization of our Digital Marketing Automation platforms. Eg. Marketo, Litmus, Sitecore etc.
This role requires a technically savvy marketing automation professional, who will collaborate with Intuitive digital marketing channel experts, IT, region marketing, local marketing teams, sales operations, content/creative and customer support teams. Reporting to the Director of Marketing Operations, Asia, the incumbent will lead business requirements, adoption, and strategic growth of marketing automation across Asia marketing and business teams focused on campaigns, web publishing, email design and deployment, lead scoring, real-time web personalization, behavior and trigger-based activities across the customer journey and alignment with sales effectiveness. The Senior Marketing Automation Manager will drive continuous improvement in marketing automation, A/B and multivariate testing, lead lifecycle optimization, adherence to all privacy policies, and the application of best practices in multi-channel digital automation campaigns.

QUALIFICATIONS

• Minimum 10 years of digital marketing experience within a B2B enterprise marketing team. 5+ years focused on email marketing and automation programs management including web and 3rd party application integration, database hygiene and quality management, and performance reporting.
• Deep understanding of Salesforce and CRM platforms. Currently Marketo and Salesforce certified. Account Based Marketing experience preferred.
• Experience in integrating Asia specific social channels with SFDC – eg. WeChat, LINE, Kakao etc.
• Ability to effectively work in a highly matrixed function and drive alignment between multiple cross-functional stakeholders globally and regionally (IT, Sales Operations, Marketing, Analytics, Legal, Regulatory)
• Hands-on experience with Salesforce.com reports and experience successfully collaborating with Sales to improve results. Strong analytical skills and ability to interpret data, identify trends, analyze program effectiveness and ROI.
• Experience publishing content using enterprise content management systems.
• Strong data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions
• Strong understanding of workflow processes and systems within a marketing/sales cycle
• Strong knowledge of data standardization and normalization, database structure and queries
• Must possess a passion for learning industry-leading marketing technologies, tactics and best practices. Proven success leading adoption of new marketing strategies and tools globally.
• Strong problem solving, business analysis and quantitative skills; extreme attention to detail
• Detail-oriented, organized, and excellent verbal and written communication skills. Ability to foster strong, professional relationships across all levels.
• Experience working with European teams and stakeholders. Working knowledge of French, German, Dutch preferred.
• Ability to travel overseas as needed.

EDUCATION

• Mininmum BS/BA Degree Required
• MBA Preferred
  Additional Information
  Intuitive is an Equal Employment Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.
  We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws