Sr. Marketing Specialist

at  Lytho

Description
Does this sound like you?
At Lytho, we strive to be the leaders in content and creative operations software. We believe in the power of marketing to connect with our audiences through shared experiences, thought leadership, and creativity.
If you are a dynamic marketing professional with expertise and passion for content development and strategic marketing, you just might be the Lythonian we are looking for!

As Sr. Marketing Specialist, you will be pivotal in helping to build and continually fuel our marketing engine, with a strong focus on content creation and database marketing.
This role requires a versatile marketing professional who combines strategic thinking with a hands-on approach to execute a wide range of marketing activities.
Develop and implement comprehensive marketing strategies that align with our company goals, with a strong emphasis on content development for blogs, newsletters, and database marketing.
Work closely with cross-functional teams to create compelling content and enhance our brand presence across various channels/platforms.
Manage the creation, editing, and distribution of engaging content across various channels, ensuring consistency in tone and brand messaging.
Assist in the management of all Lytho content/editorial calendars to support and fuel all content channels.
Build and expand our prospect database marketing efforts, including segmentation, nurturing, and analysis, to enhance prospect outreach and engagement.
Help develop creative briefs and guide creative direction to meet objectives for assets including print, digital, and video.
Monitor market trends and competitor activities to identify opportunities and challenges; adjust marketing strategies as needed.
Manage social media platforms, creating, and scheduling content that increases engagement and enhances our brand’s visibility.