Sr. Marketing Specialist (m/f/d)

at  OpenText

We are MailStore Software GmbH from Viersen near Düsseldorf with a team of 50 employees. MailStore is a subsidiary of OpenText, “The Information Company” (NASDAQ: OTEX) (TSX: OTEX), headquartered in Waterloo, Canada. We have been offering standard email archiving solutions for our customers for more than 15 years - developed and supported by our team. A high level of customer satisfaction among our more than 80,000 customers worldwide and the constant company growth prove that we are THE experts in email archiving.
We are seeking a Senior Digital Marketing / SEO Specialist (m/f/d). This role can be hybrid or fully remote.

• You ensure that the information structure of our websites guarantees a very good user experience. You keep an eye on the structure and navigation hierarchy of our content, as well as the usability of individual elements on the websites and landing pages.
• You constantly drive the optimization of conversions such as whitepaper downloads and trial licenses for our products.
• In addition to an optimal user experience for the users of our website, you also take care of the preparation and ongoing maintenance of the website content for SEO purposes, e.g. ongoing content optimization, internal linking, and compliance with OnPage SEO standards.
• You will be responsible for a large part of the content management for our website content in collaboration with your colleague from Product Marketing, including the preparation of graphics and other media for use on the web.
• You will continuously develop the user experience and conversion rates for our online store in close cooperation with your colleagues from IT and Sales.
• You develop templates and campaigns for our email marketing in collaboration with your colleagues
• You take care of the active monitoring and reporting of our SEO performance using appropriate tools (e.g. Xovi, Screaming Frog, Google Search Console, Google Analytics)