Sr. Product Marketing Manager, Alexa Mexico

at  Servicios Comerciales Amazon Mexico S de RL de CV D44

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Experience communicating results to senior leadership
• Experience with customer segmentation, profiling, and targeting
• Experience with A/B Testing or Multi-Variate Testing or both
• Native Level Spanish proficiency
  Are you passionate about cutting edge technologies such as artificial intelligence and ambient computing? The Alexa International team is looking for a Senior Product Marketing Manager to define and execute the marketing strategy for Alexa in MX and Spanish speaking US. As a Product Marketing Manager, you will be responsible for driving customer engagement, monetization, and retention for Alexa through strategic marketing, cross-functional collaboration, and data-driven optimization.

Key job responsibilities

• Establish deep expertise in Alexa’s various use cases and develop impactful marketing strategies to drive high-value customer actions, engagement, monetization, and retention.
• Manage complex tradeoffs across multiple strategic marketing initiatives and establish streamlined, efficient processes for campaign delivery.
• Collaborate closely with the product team to create and execute exceptional customer journeys for Alexa use cases.
• Proactively identify and resolve any issues that could undermine the overall strategy and impede achievement of customer adoption and financial goals.
• Work in partnership with business intelligence, engineering, and merchandising teams to design and execute test-and-learn plans that drive engagement, prevent customer churn, and support critical business initiatives in a scalable manner.
• Define new campaign proposals and conduct effectiveness studies to identify actions for continuous improvement.

We are open to hiring candidates to work out of one of the following locations:

Mexico City, DIF, MEX

• Experience using any of SQL or other analytical tools for conducting data analysis
• Master’s degree in marketing, advertising, business or equivalent

• Establish deep expertise in Alexa’s various use cases and develop impactful marketing strategies to drive high-value customer actions, engagement, monetization, and retention.
• Manage complex tradeoffs across multiple strategic marketing initiatives and establish streamlined, efficient processes for campaign delivery.
• Collaborate closely with the product team to create and execute exceptional customer journeys for Alexa use cases.
• Proactively identify and resolve any issues that could undermine the overall strategy and impede achievement of customer adoption and financial goals.
• Work in partnership with business intelligence, engineering, and merchandising teams to design and execute test-and-learn plans that drive engagement, prevent customer churn, and support critical business initiatives in a scalable manner.
• Define new campaign proposals and conduct effectiveness studies to identify actions for continuous improvement