Sr. Specialist DTC Marketing

at  Adidas

Purpose:
This role is responsible for maximizing the profitability of “DTC/Trade” by developing and executing commercial marketing strategies, which impact positively Traffic, Conversion and Profit Margin across all store formats through flawless executed consumer-relevant CRM, Marketing Campaigns, Promotions, Activations and Instore Communication.

Key Responsibilities:

• Execute the marketing calendar ensuring alignment with appropriate local and regional departments
• Develop and execute tactical activations and promotions across all store formats based on seasonality and commercial opportunities. Ensure flawless execution of activations/promotion and isc to drive conversion
• Co-ordinate with agencies/suppliers production of campaign and in store communications tools (window, isc, diplays, promotion, emailing etc.)
• Monitor and control campaign material produced and ensure that suppliers deliver high quality standard
• Ensure that digital content like online video, music online, marketing iPads are up to date and properly functioning
• Support new store openings by ensuring appropriate 360 degree activation plans are developed and implemented
• Develop and ensure local Retail CRM marketing materials complement existing campaigns and promotions and deliver a positive ROI
• Monitor performance of campaigns, events and activations, analyze the impact of them on key retail KPIs and ROI, and feedback learnings and concerns to Region Retail Marketing
• Be knowledgeable about the targets and performance of local stores and co-own Retail KPIs, in particular Traffic, Conversion, ATV, UPT, Net Sales and Profit Margin

Knowledge Skills and Abilities:

• University degree in Business Administration or similar careers.
• Advanced level of english
• Advanced level of excel
• Minimum 2 years experience in similar roles

• Execute the marketing calendar ensuring alignment with appropriate local and regional departments
• Develop and execute tactical activations and promotions across all store formats based on seasonality and commercial opportunities. Ensure flawless execution of activations/promotion and isc to drive conversion
• Co-ordinate with agencies/suppliers production of campaign and in store communications tools (window, isc, diplays, promotion, emailing etc.)
• Monitor and control campaign material produced and ensure that suppliers deliver high quality standard
• Ensure that digital content like online video, music online, marketing iPads are up to date and properly functioning
• Support new store openings by ensuring appropriate 360 degree activation plans are developed and implemented
• Develop and ensure local Retail CRM marketing materials complement existing campaigns and promotions and deliver a positive ROI
• Monitor performance of campaigns, events and activations, analyze the impact of them on key retail KPIs and ROI, and feedback learnings and concerns to Region Retail Marketing
• Be knowledgeable about the targets and performance of local stores and co-own Retail KPIs, in particular Traffic, Conversion, ATV, UPT, Net Sales and Profit Margi