Sr. Specialist Retention CRM (Temp 7 months)

at  Adidas

Purpose & Overall Relevance for the Organization:

This role is responsible for delivering relevant and engaging communications (CRM channels) to Adidas Latin American consumers, driving engagement and .com conversion. This while:

• Coordinating between different stakeholders
• Executing with excellence and attention to details the end-to-end process
• Aligning with the regional strategic choices, and the local commercial initiatives

Key Responsibilities:

• Coordinate between diverse stakeholders (internal and external) and map all needs to timely deliver CRM communications with excellence
• Coordinate communications calendars for several market/category combinations
• Execute the campaign briefs in compliance with the deadlines stablished by internal and external stakeholders
• Define the best segmentation for each communication
• Propose improvements based on data analysis of past results
• Execute A/B test to prove hypothesis that can lead to process/content improvements
• Monitor market’s best practices

Key Relationships:

• Regional Digital Activation Team
• Regional Brand Communications Teams
• Regional trading team
• Market Brand teams
• Market Digital leads

• Global Digital Activation TeamGlobal Brand teams

Knowledge Skills and Abilities:

• Details oriented personality
• Structured, organized and process oriented
• Good analytical skills
• Ability to work effectively within a team environment
• Language Skills: Spanish mother tongue or very well, English advanced ((oral & writing)
• IT Skills: Word, Excel and PPT Advanced

Requisite Education and Experience / Minimum Qualifications:

• University degree in communications, marketing, or equivalent professional experience
• Broad and deep theoretical understanding of functional area
• Minimum 2 years experience in job or job function

This role is responsible for delivering relevant and engaging communications (CRM channels) to Adidas Latin American consumers, driving engagement and .com conversion. This while:

• Coordinating between different stakeholders
• Executing with excellence and attention to details the end-to-end process
• Aligning with the regional strategic choices, and the local commercial initiative

Key Responsibilities:

• Coordinate between diverse stakeholders (internal and external) and map all needs to timely deliver CRM communications with excellence
• Coordinate communications calendars for several market/category combinations
• Execute the campaign briefs in compliance with the deadlines stablished by internal and external stakeholders
• Define the best segmentation for each communication
• Propose improvements based on data analysis of past results
• Execute A/B test to prove hypothesis that can lead to process/content improvements
• Monitor market’s best practice