Sr Strategist (Marketing / Advertising)

at  Funday

OH, HELLO THERE MASTER OF STRATEGERY

Funday is a full service agency made up of people who are friendly and hardworking in equal measure. Inspired by an unrelenting belief that having fun is integral to creativity, we like to say we’re all about fun and brains. You know, that sweet spot between where pretty and performance meet and where insight and imagination produce the entirely unexpected? That’s where we thrive.

• Collaborate with internal teams to perform quantitative and qualitative research.
• Understand and know how to use social and media tools to monitor social listening, campaign performance, and optimization tactics.
• Synthesize research, uncover human insights, and write creative briefs for clients and team - guide the team in the right direction.
• Develop and execute brand and 360 communication strategies.
• De-construct competitive best practices in digital marketing, create benchmarks, POVs, and overall recommendations.
• Conduct digital ecosystem audits to map a brand’s online presence and assess the effectiveness of each touchpoint.
• Identify opportunities for clients to use digital technology to enhance their overall digital presence and online marketing mix.
• Work across multidisciplinary teams to implement and manage digital strategies.
• Recommend, plan, coordinate, and execute pertinent research and analysis activities, including sector analyses, competitive benchmarking, qualitative and consumer research, stakeholder interviews across markets, and outline strategic opportunities based on findings.
• Synthesize and communicate the results of research to clients and project teams.
• Provide insight and perspective on the client’s strategic direction.
• Collaborate with the team on overall strategy development.
• Define measurement strategies for paid media, site, or program optimization.
• Demonstrate the value of integrating strategy services into client engagements.
• Provide thought leadership to colleagues and projects in a range of subjects, including but not limited to consumer research and insights, site and marketing measurement, and strategic planning.
• Be a storyteller - Develop and communicate comprehensive strategies aligned with overall marketing and business goals.