St. Louis, MO - Marketing Specialist

at  DiningRDcom

OVERVIEW:

DiningRD is seeking a dynamic marketing professional with a focus on implementing creative strategies to increase exposure, generate qualified leads, and drive business. DiningRD serves the senior living industry with consulting dietitians and powerful foodservice software (SaaS).

QUALIFICATIONS:

• Bachelor’s degree in marketing, Communications, Graphic Design, or related field.
• Marketing experience with a SaaS Company or Marketing a SaaS product
• Strong intellect with problem-solving and analytical skills
• Experience with SEO, Social Media Platforms, WordPress, Microsoft Office, Canva
• Has an eye for design and detail
• Excellent communication and presentation skills
  Position reports to Vice President, Sales & Marketing
  Salary Range: $70,000+ depending on experience.
  Location: Fully remot

• Lead Generation: Target lead generation within an existing client base for add-on services as well as developing new sales leads to feed the sales pipeline.
• Content Creation: Build our online presence through regular content posts, social media platforms and optimized website content
• Social Media Strategy: Analyze and report on the performance and efficiency of campaigns; develop and monitor strategic marketing initiatives
• Communications: Coordinate mailing lists and establishing contacts
• Agency Collaboration: Work with external agencies and vendors (writers, designers, etc.) as required
• Market Research: Continually seeking and researching new sources of prospective customers while providing recommendations to marketing and sales leadership
• Graphic Design: Develop and create marketing materials, such as sales and product collateral, ensuring brand guidelines
• Sales Collateral Development: Write, proofread, and edit creative and technical content across different mediums
• Channel Partners: Collaborate directly with integration partners on marketing campaigns to drive revenue opportunities.
• Web Management: Maintain the corporate website with updates and changes
• Events Coordination: Plan and manage trade shows, conferences, events, and meetings