State Marketing Manager - Wilson Homes - Hobart

at  NEX Building Group

As a valued member of the Wilson team, the Marketing Manager reports to the Wilson Homes’ CEO and partners with the NEX Group Marketing Manager. In this highly rewarding role, your focus will be the planning, development and implementation of all Wilson Homes marketing strategies, marketing communications and public relations activities. More specifically, your responsibilities will include:

• Coordinate all sales-related marketing collateral, and signage as required
• Contribute to long-term business initiatives and goals in line with companies’ overall business plans
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Analyse consumer behaviour and adjust advertising campaigns accordingly
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
• Produce valuable and engaging content for our website and digital platforms that attracts and converts our target audiences
• Manage Wilson Homes events, including but not limited to display open days, VIP nights and customer information evenings

To be successful in this highly rewarding role you will demonstrate alignment to the purpose and core values of Wilson Homes and NEX Building Group along with:

• Bachelor’s degree in business, marketing, or related field
• Proven Executive Stakeholder engagement
• Exceptional written and verbal communications skills (ability to generate quality and compelling content)
• Driven and organised self-starter able to use initiative and adapt to change
• Strong creative, strategic, analytical, organisational, and interpersonal skills
• Ability to manage multiple projects at a time

For over 30 years we have been Tasmania’s leading New Home Builder. Today, Wilson Homes continue to lead and drive innovation and quality in the new home building industry, seek opportunities to further enhance our capacity to cater for our customer’s needs and to grow and support our staff. Our company culture is focussed on safety, innovation and quality.
We are proud to belong to the NEX Building Group, a diverse and expanding organisation with over 1000 passionate employees whose purpose is to build beautiful homes for Australians. Established in 1987 and continuing to evolve both organically and through acquisition, we are well positioned for growth and committed to achieving our vision of being Australia’s leading home building group.

As a valued member of the Wilson team, the Marketing Manager reports to the Wilson Homes’ CEO and partners with the NEX Group Marketing Manager. In this highly rewarding role, your focus will be the planning, development and implementation of all Wilson Homes marketing strategies, marketing communications and public relations activities. More specifically, your responsibilities will include:

• Coordinate all sales-related marketing collateral, and signage as required
• Contribute to long-term business initiatives and goals in line with companies’ overall business plans
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Analyse consumer behaviour and adjust advertising campaigns accordingly
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
• Produce valuable and engaging content for our website and digital platforms that attracts and converts our target audiences
• Manage Wilson Homes events, including but not limited to display open days, VIP nights and customer information evening

To be successful in this highly rewarding role you will demonstrate alignment to the purpose and core values of Wilson Homes and NEX Building Group along with:

• Bachelor’s degree in business, marketing, or related field
• Proven Executive Stakeholder engagement
• Exceptional written and verbal communications skills (ability to generate quality and compelling content)
• Driven and organised self-starter able to use initiative and adapt to change
• Strong creative, strategic, analytical, organisational, and interpersonal skills
• Ability to manage multiple projects at a tim