Strategic Marketing Analyst

at  International Paper

Location:
Ovar (3881 902) - Portugal
Salary:
Competitive
Type:
Permanent
Main Industry:
Search Sales Jobs
Advertiser:
International Paper
Job ID:
130245113
Posted On:
23 March 2024
Strategic Marketing Analyst
Location – Ovar
Why this is job for you
Performs complex analyses and prepares medium to long-term forecasts and recommendations in the areas of market size, penetration, segment/product preferences, and marketing practices. Researches market conditions in EMEA to estimate potential sales opportunities of a product or service.
You will be responsible for

Market Intelligence

• Produce Quarterly Sector Update Newsletter as an input for Customer Business reviews with key accounts. Coordination with the Business Analysis Team.
• Provide competition capabilities’ analyses, maintain the box plants asset database with relevant public information (data research, contact with local Business leaders)
• Support the yearly Strategic Plan effort with ad-hoc insightful market trend analyses and supply/demand forecast

Mix Improvement and Strategic Marketing Plans

• Analyze and understand box plant past performances and drivers (volume, profitability, segment mix, seasonality…)
• Size the local corrugated supply/demand, estimate the importance of the end-use sectors via the manipulation of external database, data research, ad-hoc analyses
• Assess local competitive landscape, strengths and weaknesses
• Deep dive into strategic / target sectors
• Help the business identify mix improvement opportunities (mix-in, mix-up, mix-out)

Please refer the Job description for details