Strategic Marketing Lead, Capability

at  ANZ Banking Group

Req ID: 65696
Department: Data & Marketing - Group Marketing
Division: New Zealand
Location: Melbourne
About the role
At ANZ, we’re shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.
This role leads streams that contribute to the strategic transformation of capability building within ANZ’s Marketing function, driving the evolution towards a best-in-class, globally competitive marketing team. This role is pivotal in cultivating a culture of learning and customer centricity across the organisation by accelerating marketing capability uplift across the enterprise.
This role is at the forefront of understanding global best practice in modern marketing, how emerging capabilities are transforming marketing, specifically data availability, the digital landscape and role of GEN AI.
In addition, this role leads key components of the Marketing Masters program (that supports capability uplift, growth and career pathways for our marketers); and focuses on initiatives to evolve and embed the program across our New Zealand, Australian and Institutional businesses.
Role Type: 12-month Fixed Term Contract/Secondment
Location: Melbourne VIC
What will you bring?
To grow and be successful in this role, you will ideally bring the following:
Market Intelligence: You use external research sources to understand categories, competitors and consumers; then make business decisions which advocate for customer needs that result in positive commercial outcomes, specifically in relation to trends driving emerging capabilities in Marketing.
Marketing Strategy: Ability to make organisational decisions on business priorities and emerging capabilities to support Marketing growth and development. This specifies goals, areas of focus and key initiatives on how Marketing Capability will successfully deliver to future-proof the workforce. It consists of analysing key learnings, findings and implications (‘so what’ and ‘now what’) to inform future strategies.
Technical depth in organisational change – Understands how to design and embed change within a large and complex organisation. Identifies opportunities for improvements in outcomes, processes and systems to improve results and performance.
Creative Development: Ability to apply knowledge within creative development and content curation which optimises the development and effectiveness of creative assets and overall delivery of creative led customer and commercial outcomes. Specifically developing effective communications briefs, creative evaluation and feedback, testing and optimising and creative production.
Agency/partner management: Ability to partner with external agencies/learning partners to build effective relationships, thereby enabling effective marketing solutions & shared business outcomes. In addition effectively managing budget to optimise working models and challenging agencies to innovate and experiment by looking at best practice outside ANZ to improve solutions for ANZ customers.
Opportunity Scoping: Ability to ideate, develop and prioritise initiatives which will deliver the marketing/capability and portfolio strategy, and their respective customer and commercial outcomes. This consists of opportunity ideation, early idea assessment and the development of opportunity summaries along with customer data analysis, research and insight generation.
Strategic Prioritisation: Ability to review a range of Business Case scoped initiatives; and assessing these against organisational resources to prioritise those with the greatest customer and commercial benefit. This includes reviews of initiatives and prioritisation based on overall desirability, feasibility and viability and readiness to launch.
Proposition Development: Ability to translate customer insights into a statement of promise describing the value our customers will receive across learning experiences, resulting in better customer and commercial outcomes. Requirements include adopting ‘the ANZ Way’ via Brand Academy to adopt convergent and divergent thinking via four phases: immerse, synthesise, generate and define.
So, why join us?
From the moment you join ANZ, you’ll be doing meaningful work that will shape a world where people and communities thrive.
But it’s not just our customers who’ll feel your impact. You’ll feel it too. Because at ANZ, you’ll have the resources, opportunities, and support you need to take the next big step in your career.
We’re a diverse bunch at ANZ in different roles, different locations, doing different things. That’s why we have a range of flexible working arrangements, so our people can “make work, work for them”. We also provide a range of benefits including access to health and wellbeing services and discounts on selected products and services from ANZ and more.
At ANZ you’ll be part of an organisation where the different backgrounds, perspectives and life experiences of our people are celebrated. That’s because we’re committed to building a workplace that reflects the diversity of the communities we serve. We welcome applications from everyone and encourage you to talk to us about any adjustments you may require to our recruitment process or the role itself. If you are a candidate with a disability or access requirement, let us know how we can provide you with additional support.
. You can apply for this role by visiting ANZ Careers and searching for reference number 65696
Job Posting End Date
20 May 2024, 11.59pm, (Melbourne Australia

Please refer the Job description for details