Strategic Marketing Manager Auto-Dish-Washing (m/f/d)

at  Kuraray Europe

THIS IS YOUR JOB PROFILE

• Minimum 5-year experience in strategic marketing or business development
• Proven strategic and logical thinking with excellent analytical skills
• Experienced in market insight gathering and analysis
• Great networker (internal and external) in the entire value chain
• Proactive leadership and influence management – drive execution via indirect authority
• Independent and self-driven – able to drive progress under remote guidance from supervisor
• Strong sense of ownership and accountability to drive growth and change
• Strong verbal and written English communication skills, as well as communication strategy development skills
• Proven intercultural effectiveness
• Open and flexible in international traveling

EXPERIENCE OUR DIVERSITY AND DISCOVER YOUR OPPORTUNITIES!

Come and visit us: https://www.youtube.com/watch?v=Atq2ub7dCl0
Please address your application to our recruiter Ms. Claudia Roth, whom you can reach for queries on phone +49 2241 2555 13

• Global ADW strategy:
• Accountable for development of MonoSol’s global ADW strategy with continuous health check of its effectiveness.
• Lead strategy execution by breaking it down into regional dashboards with key actions, deliverables and responsibilities.
• Support KAM (Key Account Manager) to define key customer strategy tied to the global market strategy.
• Develop and manage pricing strategy for the market.
• Dish washing insights:
• Ensure continuous flow of the Dish Washing market and customer insights from multiple sources.
• Facilitate global dish washing insight gathering sessions.
• Be the MonoSol global competence center for Dish Washing insights.
• ADW innovation pipeline:
• Lead cross functional ideation sessions to translate market trends, insights and customer needs into product solutions.
• Define new product development (NPD) projects to fill the innovation pipeline.
• Innovation pipeline management and priority setting.
• Global roll-out of commercialized new product including value pricing strategy.
• Promotion via conference, media, tradeshow, etc. in alignment with corporate communications
• New market penetration and new customer acquisition
• Segmentation and targeting of emerging markets and assess readiness to introduce unite dose category.
• Generate leads via conferences, media, tradeshow globally with focus on emerging countries.
• Convert leads into commercial sales through sampling and qualification.
• Hand over converted customer to sales team
• Global lead of important consumer/customer need spaces.
• Facilitate cross functional exchange.
• Competence center of related insights and needs
• Key contact for R&D platform team to accelerate development timeline.