Supporter Marketing Executive

at  Alternatives

• LocationDublin
• Sector:Marketing
• Job type:Perm
• Salary:€42,946 to €50,524 (band 4)
• Contact:Eimear Walsh
• Job ref:6613
• Expiry date:2024-12-31
• Consultant:Eimear Walsh
  Alternatives are delighted to partner with Concern Worldwide on this fantastic role – Supporter Marketing Executive. Joining a small team based in Dublin 2 (Hybrid working 50%) The Supporter Marketing Executive will be responsible for managing direct marketing campaigns across a variety of online and offline channels.
  The primary objective of the role is to maximize income from individuals in Ireland by engaging, recruiting and retaining supporters.

Reporting to the Head of Acquisition and working with the Supporter Marketing Team, Corporate & Major Donor Team, Communications Dept, Donor Care Team as well as work closely with colleagues in the colleagues in the Development and Fundraising directorate and wider Concern team you will be responsible for

• Full campaign management and execution in line with prescribed deadlines. To include briefing of agencies, sourcing/development of materials, managing data selection criteria, copy development, managing the approvals process, proofing, briefing Donor Care Team, campaign analysis and reporting, managing costs and invoice processing.
• Management of campaign budgets including monitoring of expenditure and targets.
• Management of external suppliers (creative agencies, media buyers, digital agencies, data agencies, and printers).
• Review of marketing campaigns to provide insights and recommendations to improve campaigns performance.
• Work with other members of the Supporter Marketing Team to develop innovative and successful direct marketing campaigns to contribute to the achievement of fundraising targets and objectives.
• Work with the Supporter Marketing Team to implement the Emergency Fundraising Strategy.
• Attend conferences, relevant events and training as opportunities arise.
• Upholding and promoting Concern’s values, including our workplace equality, diversity and inclusion values.

SKILLS REQUIRED

• Third level qualification in marketing, business or related discipline
• At least two years’ experience in a marketing environment with experience in managing direct marketing campaigns from start to finish
• Fundraising Experience
• Strong project management skills
• Experience of managing budgets
• Experience of managing external suppliers
• Strong analytical skills
• Results oriented attitude
• Excellent written skills including experience of writing and/or commenting on fundraising copy
• Strong critical approach to fundraising creative
• Excellent organizational skills and experience of managing a varied workload
• Ability to work as part of a team as well as on own initiative
• Excellent problem solving attitude

Reporting to the Head of Acquisition and working with the Supporter Marketing Team, Corporate & Major Donor Team, Communications Dept, Donor Care Team as well as work closely with colleagues in the colleagues in the Development and Fundraising directorate and wider Concern team you will be responsible for

• Full campaign management and execution in line with prescribed deadlines. To include briefing of agencies, sourcing/development of materials, managing data selection criteria, copy development, managing the approvals process, proofing, briefing Donor Care Team, campaign analysis and reporting, managing costs and invoice processing.
• Management of campaign budgets including monitoring of expenditure and targets.
• Management of external suppliers (creative agencies, media buyers, digital agencies, data agencies, and printers).
• Review of marketing campaigns to provide insights and recommendations to improve campaigns performance.
• Work with other members of the Supporter Marketing Team to develop innovative and successful direct marketing campaigns to contribute to the achievement of fundraising targets and objectives.
• Work with the Supporter Marketing Team to implement the Emergency Fundraising Strategy.
• Attend conferences, relevant events and training as opportunities arise.
• Upholding and promoting Concern’s values, including our workplace equality, diversity and inclusion values