SVP Digital Technology

at  GM Financial

EDUCATION

• Bachelor’s Degree or equivalent work experience required
• Master’s Degree preferred

EXPERIENCE

• Greater than 10 years of digital experience required
• 7-10 years of digital marketing experience with auto and financial services required
• 5-7 years of Adobe and/or other content management experience required
• 5-7 years management experience required

• Lead the strategy and serve as a liaison around implementation and adoption of all digital technology including adobe, messaging, chat, AI, mobile and emerging technologies and processes
• Define and execute strategy for digital revenue growth, overall operational cost reduction, customer satisfaction and retention
• Work closely with the international team integrate digital solutions globally to generate revenue, decrease cost and increase customer satisfaction
• Build team of marketing, digital and technology experts to develop and implement digital technology, campaigns, and programs
• Build team to implement and manage digital properties for conversion, personalization, cost reduction, retention, and customer satisfaction including expertise in the Adobe Marketing Cloud
• Collaborate with CMO and other senior executive leadership in Digital, IT and Marketing and liaison with GM Marketing on shared strategy, execution, measurement and adjustments
• Build and lead team in craft and designing customer experience and user interface for digital properties including BtoC, BtoB, social media, SEO and social
• Lead team and organization in designing and implementing Agile strategies and practices for the digital team – align with GMF IT in advancing Agile adopting throughout the Enterprise
• Monetizing web properties via product development, advertising and partnerships
• Lead, manage and grow the front & back end development team, Adobe teams and project execution teams
• Expand online automotive shopping and online auto financing tools
• Ability to maintain integrity of the design and brand throughout the entire development process
• Updates job knowledge by researching new internet/intranet technologies and software products; participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations; attending and presenting at industry conferences
• Perform other duties as assigned and conform with all company policies and procedures
  Qualifications: