(Talent) Marketing Manager APAC - (FTC 6-12 months)

at  FDM Group

SOME OF YOUR EXCITING, EVERYDAY OPPORTUNITIES TO SHINE WILL INCLUDE:

• Helping develop, execute and lead the implementation of a stellar TTL marketing strategy to raise awareness of our brand among students across Asia Pacific
• Working with our creative and digital departments to produce best-in-class creative campaigns across a multitude of channels: virtual and physical events, email marketing, social media, PPC, partnerships and content creation (video, blogs, PR)
• Becoming an expert in Gen Z consumer behaviour, continually adapting to evolving trends
• Taking a lead role in defining your business unit’s brand platform and creative identity
• Communicating with key stakeholders in Recruitment and managing relationships with our Sydney, Singapore, Hong Kong and China teams

ABOUT US

We’re FDM, an award-winning global business and technology consultancy. For over 30 years we’ve been powering the people behind tech and innovation. We collaborate with world-leading companies to identify the expertise they need, exactly when they need it.
We have helped successfully launch nearly 25,000 careers globally to date and we are a trusted partner to over 200 companies worldwide.
Diversity, equity and inclusivity is at the core of everything we do. We have 5,000+ employees worldwide, with over 90 nationalities working together as a team. From our origins in Brighton, UK, we now have 18 centres located across Europe, North America, and Asia-Pacific and are now on the FTSE4Good Index.
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ABOUT THE ROLE

FDM has just launched their new brand globally, bursting back into the market with a fresh, bold and invigorating new look and feel. This is an exciting time for an up-and-coming Marketing Manager with a ‘can-do’ attitude, looking to be heavily involved in supporting to roll out the new brand post launch.
This role promises great variety as you work across both B2B and B2C marketing. You’ll focus on delivering marketing campaigns aimed at brand positioning and awareness, lead generation and nurture, recruitment and sales collateral and content curation/creation, all while considering the new brand. You won’t get bored.
You will be leading the planning and execution of B2C as B2B marketing campaigns alongside the APAC Regional Marketing Manager and wider global marketing team, working closely with subject matter experts and playing a role a vital role in the delivery of the marketing strategy.

DUTIES AND RESPONSIBILITIES:

• Support the APAC Regional Marketing Manager in rolling out newly branded materials post brand relaunch, in collaboration with the regional marketing teams
• Champion the new brand among stakeholders and support them with the transition
• Work closely with the APAC Recruitment team to increase brand awareness on campus with university students, through event promotion and career fair activities
• Liaise with the APAC Sales team to increase brand awareness, generate new business leads and nurture existing clients through innovative B2B campaigns across various channels
• Oversee the duties and career development of Marketing Executives in your team
• Report quarterly and plan processes to inform our campaign activities and flex our marketing mix to meet business demands
• Uphold the creative processes that govern our internal agency workflow. From best-in-class brief writing to project timeline mapping and inspiring our creative team