Technical SEO Specialist

at  Velstar

You’re our skilled Technical SEO Specialist, with a specific focus on Shopify. You play a pivotal role in making sure that our clients’ Shopify stores are optimised for search engines. You collaborate with cross-functional teams to implement technical SEO strategies tailored to the Shopify platform, drive organic traffic and improve overall site performance.

AGENCY EXPERIENCE

• Ideally at least 3 years of experience of working in an agency environment.

TECHNICAL SKILLS & EXPERIENCE

• Experience of using a suite of technical SEO tools including:
• Screaming Frog
• Google Analytics
• Google Search Console
• Ahrefs
• SEMRush
• Sistrix
• The ability and experience to lead the technical SEO aspect of client calls and monthly client performance updates (with support from the wider SEO and Content Marketing team).
• Demonstrated experience in delivering organic search success for clients (e.g. increases in traffic, keyword rankings, conversion and revenue.

SOFT SKILLS

• You’re adaptable and open to new ways of thinking and working.
• You’re collaborative and comfortable working across cross-functional teams.

• Conducting in-depth technical SEO audits for Shopify websites, identifying and resolving issues impacting search engine performance.
• Implementing and optimising Shopify store structures, meta tags, schema markup, and other on-page elements for improved SEO.
• Collaborating closely with Shopify developers to implement technical SEO enhancements and make sure that best practices are followed.
• Monitoring and analysing Shopify store performance using SEO tools and Shopify analytics, staying abreast of Shopify updates, SEO trends and algorithm changes, and adapting strategies accordingly.
• Optimising Shopify stores for mobile and desktop platforms, focusing on page speed and user experience.
• Providing strategic guidance on content optimisation, including product descriptions, collections, and blog content.
• Conducting keyword research specific to clients and industries.
• Generating regular reports on SEO performance, highlighting key metrics and actionable insights.
• Collaborating with the content team to ensure SEO best practices are integrated into product listings and other content.