Technology and Build Ecosystem Marketing Manager

at  IBM

Introduction
At IBM, work is more than a job - it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, lets talk.
When you join the IBM team in Bucharest, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.
Your Role and Responsibilities
You will be responsible for developing and executing the Independent Software Vendor (ISV) and Technology Go-To-Market (GTM) strategy, positioning, messaging, and content to win and grow ISV and Technology partnerships with IBM. You will also collaborate with cross-functional teams, including product management, sales, engineering, and customer success, to drive product adoption and revenue growth.
You will be responsible for developing and implementing GTM plans for cross-industry ISV Solutions, across Hybrid Cloud, Data & AI, Automation, Security and Sustainability.

You will:

• Execute GTM plans for ISVs, which include identifying joint solutions and developing joint messaging, use cases, digital and social initiatives, web content, blogs, customer references, events, sales enablement, and other activities to integrate ISVs in IBM marketing plans.
• Establish ongoing trusted relationships with ISV partners for the adoption of IBM Technology.
• Implement GTM plans to recruit and onboard strategic ISV partners
• Drive execution of key projects to integrate the ISV partners in IBM strategy

This is a Hybrid role, attendance to the office will be required only 3 times peer week

Please refer the Job description for details