TikTok Commerce - Integrated Marketing - Marketing Strategy

at  TikTok

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok’s purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That’s how we drive impact - for ourselves, our company, and the communities we serve. Join us.

TEAM INTRODUCTION:

The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.
With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better commerce experience to our users. We are looking for passionate and talented people to join our operations team. Together we can build a commerce ecosystem that is innovative, secure and intuitive for our users.

MINIMUM QUALIFICATIONS:

• Solid experience in campaign/marketing/comms/strategy/BA and e-commerce business.
• Experience with partnerships and social media management
• Local experience in Europe would be preferred

PREFERRED QUALIFICATIONS:

• Fluent in English and French/Italian speakers would be preferred.
• Equipped with cross functional communication and collaboration skills, and capable of working cross culturally in a global working environment.
• Comfortable working in a fast paced, ambiguous and high-growth environment. Be able to achieve business targets with strategic flexibility.
• Bachelor’s or master’s degree in relevant fields.
  TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too

• Build up generic expression for TikTok Shop and help promote it to merchants and users by marketing initiatives and channels.
• Support business growth by driving awareness and traffic to drive incremental GMV during seasonal moments.
• Share updates & marketing plans with cross-functional teams and partners to problem solve & align on key messages.
• Support the execution of promotional campaigns for both end consumers and merchants, partner on awareness driving initiatives, and lead both internal and external brand partnerships.
• Keep abreast of trends on social media, e-Commerce, digital marketing and industry developments, and leverage trends and developments to optimise campaigns.
  Qualifications