Title V - CRM Specialist

at  Victoria College

NOTE THIS IS A TEMPORARY, BENEFITS ELIGIBLE POSITION SUPPORTED BY A FIVE-YEAR US DEPARTMENT OF EDUCATION TITLE V GRANT ENDING 9/30/2026, WITH ANNUAL CONTINUATION FUNDING AFTER 9/30/2024 CONTINGENT ON FUNDING AVAILABILITY.

The Marketing & Communications Department is recruiting for a full-time CRM Specialist. This position is responsible for providing support to the CRM Administrator in the coordination, development, and administration of the College’s student engagement and enterprise CRM system. This position is supported by a five-year US Department of Education Title V grant ending 9/30/2026, with annual continuation funding after 9/30/2024 contingent on funding availability.
Victoria College has been a respected community partner in the Crossroads region since 1925 and continues to offer quality, affordable educational opportunities to help our students achieve their dreams.
Victoria has a low cost of living with easy access to the Gulf of Mexico, Houston, Austin, and San Antonio.
This position is benefits eligible. For more information on Victoria College’s excellent benefits package, click the benefits tab.

QUALIFICATIONS

• Bachelor’s degree in computer information systems or related field, or associate degree and relevant employment experience, required
• Three years of related experience in higher education required, preferably at a community college
• Knowledge and experience with Student Information Systems (SIS), Customer Relationship Management (CRM) systems, and similar products preferred
• Excellent problem-solving skills with the ability to understand complex problems and apply practical solutions as well as troubleshoot and resolve technical issues
• Strong understanding of data management principles and experience with data integration
• Strong understanding of database concepts and data management best practices
• Strong attention to detail and commitment to data accuracy
• Excellent interpersonal, written, and oral communication skills
• Ability to meet deadlines and multitask
• Ability to work independently as well as part of a team in a fast-paced academic environment while maintaining strong customer service skills
• Ability to work a flexible schedule, including some evenings and weekends
• Willingness to travel to other College locations, conferences, etc. on an occasional basis
• Experience implementing technology and training users
• Demonstrated proficiency in building queries and using conditional logic to build workflows and targeted communications

• Provides support in the administration and maintenance of the College’s CRM system, ensuring system integrity and security
• Assists in configuring the CRM system based on College-specific requirements and best practices to support student recruitment, retention, and engagement efforts along with other strategic priorities
• Collaborates with supervisor and various stakeholders to help optimize system functionality and streamline processes
• Assists with development and implementation of best practices, guidelines, and procedures for CRM system usage
• Assists with data integration and synchronization between the CRM system and other college systems, ensuring data consistency and accuracy
• Assists with monitoring data quality, identifying and resolving data discrepancies, and data cleansing initiatives
• Serves as a resource for CRM-related inquiries, troubleshooting issues, and resolving user concerns
• Conducts testing of CRM features and integrations to ensure proper functionality and data accuracy
• Participates in developing and delivering training and resources to educate users on CRM system functionality, data entry, and reporting capabilities and requirements
• Assists with creating user documentation and FAQs to assist users in utilizing the CRM system effectively
• Assists with developing and generating reports, dashboards, and data visualizations to monitor key performance indicators, provide actionable insights, support decision-making, and inform strategic initiatives
• Assists stakeholders with leveraging CRM system capabilities
• Assists with system audits and upgrades
• Collaborates with supervisor, vendors, and internal Technology Services Department to resolve technical issues and implement system enhancements
• Maintains confidentiality of information
• Performs other related duties as assigned