Tourism Research Analyst

at  Discover Halifax

EDUCATION & EXPERIENCE

• Bachelor’s Degree in a related field of study (economics, marketing, statistics, business, computer science); or the equivalent combination of education, market research, business analysis technical certifications or training, or comparable work experience;
• Data modeling, advanced statistical analysis, and data management skills;
• Experience with AI survey design, programming, and execution and working with online survey tools;
• Experience working with statistical software tools;
• Experience in conducting economic impact assessments;
• Market research design for both qualitative and quantitative projects;
• Experience with GIS analysis or the ability to learn and embrace mapping technology
• Highly competent in MS Office- Word, Excel, and PowerPoint

CANDIDATE PROFILE & SKILLS:

• Ability to effectively communicate research findings in written reports and presentations.
• Strong organizational, project management, and problem-solving abilities. Detail and results-oriented. Strong analytic aptitude.
• Ability to effectively multi-task in a deadline-driven environment
• Ability to manage multiple research tasks, working independently and as part of a team.

• Performing professional work and providing technical assistance and information to Discover Halifax colleagues about various tourism industry issues, focusing on visitation statistics and geospatial data.
• Undertake special projects that involve designing and conducting primary tourism research, such as surveys and stakeholder interviews, and, where applicable, GIS analysis. Develop mapping capability within the organization and associated tools and methodologies for interpretation.
• Maintain and analyze existing data, including spreadsheet management, KPI tracking, and periodic analysis using business intelligence tools to generate insights and identify trends and patterns.
• Incorporate AI models and prompt engineering to enhance data analysis capabilities and workflows. Utilize these tools for spatial analysis, optimizing tourism experiences, and developing innovative data-driven solutions.
• Conduct industry research to stay updated on relevant trends, policies, and information. Apply advanced data mining techniques in market research, guiding strategic planning and decision-making.
• Establish and oversee KPIs and reporting systems to track the progress of tourism initiatives and ensure data accuracy and integrity through rigorous quality assurance and governance.
• Implement strategies to enhance organizational data management and insights. Create and manage interactive dashboards to provide actionable insights to stakeholders.