Trade Activation Manager - 12 mth FTC

at  KimberlyClark

People have looked to Kimberly-Clark brands for more than 150 years and today we’re proud to help over a billion people around the world cope, laugh, love and live every day. From the best nappies and baby wipes to the softest tissues, to the best supplies for business, we are constantly searching for new ways to make life better for our consumers, our customers and our planet.
Our leading consumer brands like the Kleenex, Huggies, VIVA, U by Kotex, Poise, Depend brands improve the lives of people around the world.
Kimberly-Clark proudly leads the way in providing better care for a better world.
Due to parental leave, we are seeking an experienced Trade Activation Manager to join our team on a 12 month fixed term contract. The role is an amazing opportunity for the successful individual to plan and own how our strategies are translated into how we engage our shoppers within Supermarket and Omni Channel touch points.
You will be responsible for deploying excellence in strategic thinking/executional best practice across shopper messaging, point of sale (physical and digital) as well as shopper marketing programs designed to drive further brand loyalty and have a direct impact of sales in store. You will also bring shopper insights back into the strategy creation internal to make for better decision marketing and innovation.

REQUIREMENTS

• Relevant experience (3-5 year) in Shopper Marketing, Commercial and/or Brand Management within the CPG/FMCG industry
• Experience in activations and shopper campaigns within Modern Trade as well as Traditional/Route to (informal) Markets
• Experience in sales and /or category development advantageous
• Previous team or project leadership experience with emphasis on managing projects as well as creative agencies and production agencies
• Detailed understanding of consumer, shopper and customer needs/dynamics
• Previous experience managing large budgets and relevant monthly processes

• You will partner with the category, sales, operations and marketing teams to develop shopper platforms that drive our brands in context of the category visions and growth drivers while ensuring they live across channel
• Identify and define opportunities to constructively influence shopper behaviours uniquely based on channel and medium
• Identify opportunities for competitive advantage and/or areas of risk for our brands through rigorous monitoring and assessment of KC and competitor visibility and impact at all shopper touch-points
• Retailer specific shopper engagement opportunities through understanding of distinct shopper and mission profiles and shopper engagement strengths
• Review and develop shopper marketing plans to stimulate category participation incorporating into the annual brand plans
• Define and set annual business KPI’s/milestones for shopper engagement programs by channel
• Develop customised category/customer solutions based on identified areas of growth
• Track performance/ROI on total campaigns as well as ensure the timely production and delivery of physical elements, working across design and production agencies in collaboration with the operations team
• Manage the total trade spend budget and ensure that monthly tracking and reporting is completed timely