UK Convenience Marketing Lead

at  BP

JOB DESCRIPTION:

It’s an exciting time in our convenience retail business as we set ourselves up to grow significantly! This role will play a key part of the marketing activation and development of an attractive customer plan that will support this and grow sales and customer numbers.
The UK Convenience Marketing Lead acts as the main interface between marketing and convenience buying teams. The primary requirement is to support delivery of customer facing promotional plans, to achieve the right balance between insight led customer facing activity. Focusing across standard price and promotional cycles and leading the hero products for BPme Rewards price.
The role will also work closely with the convenience team to develop pilots for sources of new commercial growth.

KEY SKILLS:

Expertise in the delivery of marketing programs/offers/service and customer experience. Implementing cross category marketing programs, preferably in a retail organization.
Strong commercial approach, being able to identify sources of value
Demonstrated financial delivery capabilities: performance tracking
Project management experience
Consistent track record of challenging the status quo to deliver value for customers
Hands on and curious approach
Why Join our team?
At bp, we provide an excellent working environment and employee benefits such as an open and inclusive culture, a great work-life balance, tremendous learning and development opportunities to craft your career path, life and health insurance, medical care package and many others.
We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.
There are many aspects of our employees’ lives that are significant, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, collaboration spaces in a modern office environment, and others benefits.

SKILLS:

Advocacy, Brand Management, Commercial Acumen, Customer Segmentation, Generating customer insights, Listening, Offer and product knowledge, Offer Development, Sector, market, customer and competitor understanding, Translating strategy into plans

Finding opportunities to maximise customer/consumer interactions and value across multiple marketing channels, in the most relevant and most efficient way.
Work in sync with our convenience buying team to create a compelling promotional and price customer activation plan.
Hold insight interface for convenience promotional and planning working closely with global insights team and regional CX team
Be a primary contact for BAU activities for partnership teams to drive alignment between marketing activities and explore opportunities for generating additional sale
Single point of contact for marketing on convenience activations, handling the flow of information within the team to achieve channel deadlines
Project manage marketing elements of new offer development within the BAU convenience space
Plan and execute budget and actuals spending, with accurate forecasting throughout the year