Unica Campaign Analyst

at  Capgemini

KEY DIMENSIONS OF THE ROLE INCLUDE;

• Design and deliver a program of communications including Marketing, Service and Compliance campaigns using MarTech platforms such as HCL Unica
• Ensure efficient and effective customer contact through campaign execution, including channel specific rules, key customer segmentation and standard inclusion and exclusion requirements.
• Build data flows for single communications or orchestration of customer journeys.
• Work closely with the 1:1 Marketing and Execution Channel Teams to deliver end-to-end customer communications.
• Be a key member of the Campaign Analytics team, supporting each other with peer reviews and knowledge sharing.
• Develop strong ability to translate data insights into practical business recommendations and communicate with stakeholders.
• Use SQL coding to Query databases.
• Ensure a high standard is applied in the design and development of campaigns, focusing on first-time Quality Assurance pass rate.
• Understand the legal, regulatory and policy requirements for usage of customer data, including customer opt-outs, consents & preferences, and privacy considerations.