User Research Strategist / Project Coordinator – Contractor

at  Yoghurt Digital

OVERVIEW

Due to an increase in projects, Yoghurt Digital is seeking a contractor to assist in delivering our User Research and Conversion Rate Optimisation (CRO) products.

THE COMPANY

Things you should know about Yoghurt: - Yoghurt Digital is a leading digital marketing agency based in Sydney. - We’re all about data over opinions - We balance intelligent data insights and inspired strategies to help produce powerful results for our clients. - We value work life balance - offering summer fridays and well being wednesdays for self development We are looking for a passionate and analytical individual with a problem-solving mindset to join our team. You will oversee the end-to-end delivery of user research studies. This role is for July and August, with potential for full-time employment based on project sign-offs.

THE ROLE

As a Conversion Optimisation Analyst, you’ll play an integral role as the primary strategist in charge of delivering growth strategies for a portfolio of clients.
You will be leading user experience research studies, gathering user behaviour insights, designing and developing growth strategies and working collaboratively with the team to execute A/B tests.
The ability to think, problem-solve, ask the right questions and be willing to offer well thought-through strategies should all be part of your DNA. This is a fantastic opportunity to become part of a close-knit agency with energetic people who genuinely love what they do.
We’re looking for candidates that have experience in Conversion Optimisation and A/B Testing.

YOU WILL BE RESPONSIBLE FOR:

• End-to-end ownership of client accounts engaged with us for Conversion Optimisation.
• Communicate directly with clients on strategy and performance of their accounts.
• Conduct qualitative and quantitative research.
• Execution, management, and reporting of split tests.
• Utilise Google Analytics 4 for data analysis and insights.
• Plan and execute A/B testing to optimise conversion rates.
• Perform in-depth qualitative research to understand user behaviour and preferences.
• Conduct quantitative research to gather data and support strategic decisions.
• Collaborate with design teams to implement user research findings into design changes.
• Lead and direct user research projects, ensuring they align with client objectives.
• Develop and communicate effective strategies and recommendations based on research insights.
• Stay organised and manage multiple projects simultaneously, ensuring timely delivery and high-quality results.

TO BE SUCCESSFUL IN THIS ROLE YOU WILL HAVE:

• Minimum of 5 years in marketing with a strong strategic mindset.
• Proven ability to analyse user research data and derive actionable insights for effective marketing strategies.
• Advanced proficiency in Google Analytics; certification preferred.
• Understanding of split testing tools.
• Knowledge of usability best practices and conversion psychology.
• Exceptional communication skills, both verbal, presented and written.
• Excellent leadership and interpersonal abilities.
• High attention to detail and accuracy.
• Self-motivated, able to work independently and collaboratively.
• Confident and proactive in building relationships with key internal and external stakeholders.
• Ability to perform well under pressure and meet tight deadlines.