Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.
DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.
For more information, please visit: www.didiglobal.com/news

LI-Hybrid

Team Overview:
As part of DiDi’s User Insights team, you will become the empathy expert by becoming the voice of the users in order to improve and build on all of the experiences that DiDi provides to them. You will be responsible for gathering and transforming all the information into insights that will inform the creation of new product features, new product lines, improvements in the user experience, strategy definition, etc.
You will be the face of DiDi uncovering Users’ motivations, behaviors, and culture of Drivers, Passengers, Restaurants, Eaters, Couriers, and all of the actors that interact with the DiDi Ecosystem.

Role Responsibilities:

• Provide Marketing, Operations, and Product teams with actionable and holistic insights that take into account users needs, and business needs and objectives.
• Set and analyze tests using UX Research tools (such as Maze, Optimal Workshop, UserZoom, etc.)
• Design of efficient and effective qualitative/UX research plans that help answer users and business objectives, with a twist that challenges the status quo of the teams and triggers questions of “what if…” and “how might we…”
• Get insights out of different methods including 1:1 interviews, focus groups, ethnographies, usability tests, card sortings, etc.
• Manage business and external (agency) stakeholders, always giving visibility of expectations and timings to reach research goals successfully.

Role Qualifications:

• Provide Marketing, Operations, and Product teams with actionable and holistic insights that take into account users needs, and business needs and objectives.
• Set and analyze tests using UX Research tools (such as Maze, Optimal Workshop, UserZoom, etc.)
• Design of efficient and effective qualitative/UX research plans that help answer users and business objectives, with a twist that challenges the status quo of the teams and triggers questions of “what if…” and “how might we…”
• Get insights out of different methods including 1:1 interviews, focus groups, ethnographies, usability tests, card sortings, etc.
• Manage business and external (agency) stakeholders, always giving visibility of expectations and timings to reach research goals successfully