UX/Website Content and SEO Specialist

at  Beddys

QUALIFICATIONS

• Hustle and exceptional work ethic are a must
• 5+ years digital experience with online marketing and search engine optimization (SEO)
• Must know how to perform keyword research, content creation, and technical audits in order to improve organic search results
• Experience scaling marketing programs and campaigns
• Excellent analytical skills, including the ability to analyze digital marketing data, draw conclusions, and develop recommendations
• Deep knowledge of digital marketing and how to optimize to drive performance across various channels
• Exceptional understanding of the marketing ecosystem
• Excellent writer, communicator, and creative thinker
• Ability to communicate well and put ideas into written words
• Knowledge of usability testing and A/B testing
• Strong research skills
• Excellent technical skills
• Creativity and the ability to switch to different voices
• Familiarity with design and software
• Strong problem identification and resolution skills
• Self-motivated with the ability to take direction and work independently with little supervision
• Ability to work well with other team members, be a team player with the confidence to take the lead, and guide other employees when necessary

BEDDY’S IS PROUD TO PROVIDE A WORK ENVIRONMENT FOCUSED ON BEING FUN, FAIR, AND FLEXIBLE. OUR EMPLOYEES TAKE CARE OF ONE ANOTHER AND WORK AS A TEAM IN VARIOUS ROLES AS NEEDED.

Hours: Full-time, 40+ hours/ per week
Location: In office position. Beddy’s offices; 5491 Hammerfest Dr. #201 South Jordan, UT 84009. Must live in Utah!!!
Pay: Dependent upon experience

RESPONSIBILITIES

• Researching, writing, and editing content for user interfaces, as well as coordinating changes with other staff members
• Writing, Proofreading and editing copy
• Creating the brand voice through words
• Writing and implementing site content crafted for SEO
• Researching user preferences and trends
• Conducting A/B testing on copy
• Creating solutions based on user feedback, usability testing and metrics
• Creating and improving the website customer journey
• Oversight and responsibility of SEO on all platforms
• Manage and implementing all aspects of evergreen content and hero campaigns that promote company/brand growth from ideation through execution and implementation
• Responsible for developing, researching, and creating scripts for various advertising channels, including podcasts
• Writing print ads, online ads, brochures, and commercial scripts for a variety of ads
• Researching, writing, editing, publishing, and promoting blog content
• Track, analyze and report performance and provide insights and strategies for growth and improvement
• Negotiate pricing and contractual agreements
• Create strong relationships with outside business partners
• Work cross-functionally to drive campaign success