Vice President, Global Marketing, Higher Education International

at  Pearson

SHAPE THE FUTURE OF LEARNING: BECOME PEARSON’S VICE PRESIDENT OF GLOBAL MARKETING

Pearson, a trailblazer with a heritage of over 150 years in publishing and digital services, invites you to lead the charge in revolutionizing education. We’re on the hunt for a Vice President of Global Marketing for our International Higher Education division. This isn’t just a role; it’s a calling for bold thinkers and innovators ready to challenge the status quo in a supportive and inspiring environment.

ABOUT THE ROLE:

In this high-stakes position, you’ll orchestrate marketing strategies that not only drive business growth but also amplify our brand’s presence in the higher education sector worldwide. Reporting directly to the Senior Vice President of International Higher Education, you’ll be instrumental in steering our marketing direction, working closely with Regional Sales Directors, Divisional Marketing Leaders, and the Pearson Master Brand team. Your mission will be to transform our marketing teams into a dynamic force for growth, ensuring every strategy places our consumers and customers at its core.

YOUR KEY RESPONSIBILITIES:

• Visionary Leadership: Cultivate a culture of innovation and excellence within the global marketing teams.
• Strategic Marketing Vision and Execution: Develop and lead comprehensive marketing strategies, ensuring they align with Pearson’s business objectives and respond to market trends.
• Brand Enhancement: Spearhead initiatives to fortify Pearson’s brand in the international higher education market, establishing a unique value proposition and driving market share growth.
• Operational Excellence and Analytics: Drive marketing performance through rigorous KPI monitoring, leveraging insights for strategic adjustments.
• Collaborative Stakeholder Engagement: Forge strong connections with internal and external stakeholders to synchronize marketing efforts with overarching business goals.
• Market and Consumer Insight: Deeply understand market dynamics and consumer behaviour to inform strategic decisions and product development.