Vice President, Marketing & Communications II

at  BNY Mellon

Overview
Bring your ideas. Make history.
BNY Mellon offers an exciting array of future-forward careers at the intersection of business, finance, and technology. We are one of the world’s top asset management and banking firms that manages trillions of dollars in assets, custody and/or administration. Known as the “bank of banks” - 97% of the world’s top banks work with us as we lead and serve our customers into the new era of digital.
With over 240 years of rich history and industry firsts, BNY Mellon has been built upon our proven ability to evolve, lead, and drive new ideas at every turn. Today, we’re approximately 50,000 employees across 35 countries with a culture that empowers you to grow, take risks, experiment and be yourself. This is what #LifeAtBNYMellon is all about.
We’re seeking a future team member for the role of Vice President, APAC Enterprise Growth Marketing Manager to join our Asia Pacific Marketing and Communications team. This role is located in Singapore – Hybrid.

EMPLOYER DESCRIPTION:

For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments and safeguards nearly one-fifth of the world’s financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It’s the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark: bnymellon.com/careers

IN THIS ROLE, YOU’LL MAKE AN IMPACT IN THE FOLLOWING WAYS:

Identify and drive go-to-market opportunities in our targeted growth markets, including the creation of client engagement strategies through digital channels and in-person experiences.
Develop integrated marketing & communications strategies that bring BNY’s global perspective and thought leadership in a local manner to drive commercial outcomes.
Track, assess and report on program metrics and outcomes to quantify marketing impact.
Partner closely with regional and global business partners and colleagues to maximize impact delivered in a local manner, end-to-end execution of strategic client events, thought leadership, and brand development.
Strong program management and communication skills with colleagues and senior-level stakeholders to ensure smooth execution of projects.
Exceptional track record of accountability, execution and collaboration, working across all marketing and communication functions to develop integrated plans that demonstrate our integrated contributions to the APAC region.
Proactively proposes improvements and solutions, identifying, championing and actively advancing the best ideas.
Responsible for the maintenance of Marketing budgets and expenses for the region

TO BE SUCCESSFUL IN THIS ROLE, WE’RE SEEKING THE FOLLOWING:

7+ years in B2B and B2C Marketing in a transformational environment, preferably from a Financial Institution or Financial Services company
A self-starter who is hands-on, curious, works with a sense of urgency and has a keen attention to detail
An individual who thrives in a fast-paced, collaborative environment
Possess excellent verbal and written communication skills (writing samples will be requested)
Adaptable, agile and nimble to changes, with the ability to punch through ambiguity; experience working in matrixed environments a plus
Willingness to take calls outside work hours in collaboration with colleagues in the US and EMEA
Highly analytical mindset and able to use insights and metrics to inform and adapt marketing programs
Prior experience with Marketing software tools including Marketo, Adobe Analytics, Seismic would be an advantage
At BNY Mellon, our inclusive culture speaks for itself. Here’s a few of our awards:
Fortune World’s Most Admired Companies & Top 20 for Diversity and Inclusion
Bloomberg’s Gender Equality Index (GEI)
Human Rights Campaign Foundation, 100% score Corporate Equality Index
Best Places to Work for Disability Inclusion , Disability: IN – 100% score
100 Best Workplaces for Innovators, Fast Company
CDP’s Climate Change ‘A List’