Vice President of Consumer Insights

at  Elevation Capital

ABOUT US

Elevation Capital - Venture Capital & Private Equity is a group of internationally impactful companies spanning consumer packaged goods, hospitality, technology, non-profit, and venture funding. With staff and markets in the US, Canada, Europe and the Caribbean, this group jointly serves a global vision to create an evolved world where humanity serves our highest purpose. Our mission is to create and deploy capital for a better world.

WHO YOU ARE

• Results Oriented - Demonstrates a keen understanding of financial metrics and a relentless drive to achieve growth and profitability targets. Exhibits a strategic mindset, consistently seeking out opportunities to optimize revenue streams and enhance operational efficiency. Proactively identifies and pursues innovative solutions to maximize returns on investment, contributing to the long-term success and viability of the organization.
• Curious - Your innate curiosity drives you to constantly seek out new knowledge and insights. Your inquisitive nature ensures you stay ahead of industry developments, always asking the right questions to understand consumer behavior and market dynamics. This relentless pursuit of understanding enables you to identify opportunities and challenges, providing actionable insights that drive innovation and growth. Your curiosity not only fuels your personal growth but also enhances the team’s ability to make data-driven decisions and stay competitive.
• Thrives in Ambiguity - You excel in navigating complex, ambiguous situations with ease, leveraging uncertainty as a catalyst for innovation and creative problem-solving. You thrive in dynamic environments, where ambiguity is embraced as an opportunity for growth and exploration. You take a vision and an uncertain process and turn it into a work product.
• Strategic Visionary - The candidate must have a strong strategic perspective to develop and implement comprehensive consumer insights strategies that align with the company’s goals. They should possess a track record of breakthrough insights that created growth and profit.
• Consumer-Centric Mindset - You are adept at infusing consumer insights into all aspects of the organization, ensuring that the voice of the customer is at the forefront of decision-making processes.

REQUIREMENTS

• 10+ years of progressive consumer insights or market research experience within a Fast-Moving CPG environment. Strong preference for experience in regulated industries: cannabis, alcohol, pharmaceutical or dietary supplements.
• 5+ years managing multi-brand and multi-product portfolios in dynamic and competitive markets.
• Experience designing and leading cross-channel research initiatives.
• Proven track record of driving brand growth, revenue, and profitability.
• Experience in a hyper-growth or start up environment.
• Strong intellectual horsepower, a drive for business results, and a behavioral profile that advances the business through high collaboration, cross functional business teams, and active participation.
• Storyteller with the ability to bring the organization to a deeper understanding of the customer.
• Strong analytical skills with the ability to interpret data and insights to drive strategic decision-making.
• Ability to oversee and lead multiple projects in a fast-paced environment and adapt to shifting priorities.
• A hands-on, creative thinker combined with a resourceful nature aligned to a track record of delivering innovative business solutions.
• University, Bachelor’s, or MBA degree in a Business oriented field with a major in Marketing or a related business discipline; superior financial acumen, and problem-solving skills is required.

THE ROLE

We are seeking a dynamic and visionary Vice President of Consumer Insights with multi-brand and multi-channel CPG experience. In this pivotal role, you will be instrumental in driving the growth of our brands, enhancing revenue streams, and maximizing profitability. You will also play a key role in positioning the company for a strategic exit at a multi-billion dollar valuation.
This role will report to the Chief Marketing Officer and be responsible for unlocking breakthrough insights that create growth and profitability for our brands. Our ideal candidate will bring an understanding of consumer behavior, market trends and competitive dynamics to inform our business strategy and decision making.