Vice President of Strategy, Insights & Analytics

at  Media Bridge Advertising

VICE PRESIDENT OF STRATEGY, INSIGHTS, AND ANALYTICS

We are seeking a dynamic and proactive Vice President of Insights and Analytics (VP of SIA) to play a vital role in helping the team grow and maintain client accounts. The ideal candidate will possess a strong background in both brand and traditional and digital media Strategy, media measurement, and team management and leadership.
We have a fun and vibrant culture that celebrates individual differences. We believe in and are committed to creating a diverse, equitable, and inclusive workplace. We’re a no-excuses, results-driven group who generally believe in being good people who “do the right thing” and have fun while we’re doing it. In this professional-yet-relaxed environment, we want employees who enjoy what they do and where they work, and who constantly strive to help us grow by helping our clients grow.

• Partner with account management (and clients) in understanding and addressing key business challenges and proactively seek untapped opportunities that can make a difference in market performance/brand equity.
• Participate in new business, particularly organic growth RB projects.
• In partnership with an internal Brand Manager, meet with clients to identify key goals, objectives, audience, and effective media mix for clients’ marketing objectives.
• Acquire in-depth industry knowledge, including key issues, competitive landscape, industry trends, and implications for our clients.
• Remain up to date on changes to media channels and advertising trends. Understand the most effective strategies and when to pitch them to our clients.
• Ability to effectively collaborate and communicate across departments at the agency.
• Develop thought leadership pieces.
• Ensure use, adoption and learning of proprietary strategic tools.
• Help move stakeholders to desired action through clear and persuasive delivery of information
• Brief internal working teams for ideation, lead and steer brainstorms
• Lead the development of client presentations and other important communication; delivering clear, compelling and persuasive communications to all stakeholders
• Communicate through the lens of the consumer to address stakeholders’ concerns and perspectives
• Apply insights and analytical skills to all campaigns.
• Lead, manage, and hold the Strategy, Insights and Analytics team accountable to on-time deliverables.