VP, Analytics Solutions Director

at  Merkle UK

ABOUT MERKLE

Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. For more information, visit www.merkle.com.
Job Description

You will accelerate outcomes for clients by promoting and orchestrating dentsu’s Analytics capabilities in to integrated solutions that help achieve Merkle’s and dentsu’s CXM vision. This will be done by engaging with practice areas within CXM including Data & Mar Tech, Experience & Commerce, B2B, Customer Strategy and the broader Media and Creative teams in the UK. Developing relationships with peers in EMEA and globally to accelerate the outcomes you’ll be measured upon will be critical. You will report into our Group Client Partner.
As a VP Solutions Director, you will help define, pitch, and orchestrate our Analytics solutions across our large portfolio of clients, working with Sales, Client Services and dentsu’s agency leaders to win new work. The role, which includes line management responsibilities, is important to the onboarding of new clients and expanding the value we deliver to existing clients through analytics. Once clients have been onboarded, the role will support SMEs within our UK Practice areas to ensure the successful outcomes we commit to are delivered.

Pre-sales Leadership - Overseeing a revenue number and growth target and working with our sales and client service teams to help accelerate deals and onboard clients, you will specifically:

• Support opportunity creation e.g. participating in credentials and chemistry sessions, c-suite engagement, deal qualification and initial revenue forecasting.
• Help create an engagement strategy for qualified opportunities e.g. contribution to a pursuit plan and development of solution requirements and client roadmaps.
• Simplify and help package up our services to make us easier to buy e.g. requirements analysis, solution architecture, proposal development, cost optimisation and right-shoring.
• Bring our offer and capabilities to life for different partners through storytelling to demonstrate the value and influence of analytics. This includes having a voice on the right profile and casting needed to pitch and run follow-up sessions.
• Remove solution barriers to closing deals e.g. cost optimisation, commercial innovation, stakeholder engagement.
• Align and work with all partners to finalise scopes of work and mobilise the necessary teams including the drafting up of SoWs and defining the service orchestration and programme set-up.