VP, CareCredit Healthcare Client Marketing - Cosmetic

at  Synchrony

Job Description:

ELIGIBILITY REQUIREMENTS:

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).
  Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

ROLE SUMMARY/PURPOSE:

Synchrony has an immediate opportunity for an experienced client marketing leader to help grow partner and client relationships within the Cosmetic industry of Health and Wellness. This role will help grow the Cosmetic industry by being responsible for helping prioritize, acquire, launch, and grow relationships leveraging B2B2C and B2B marketing strategies.
This leader will need to be entrepreneurial minded, and comfortable in a dynamic environment where priorities shift consistency, based on learnings and opportunities. This role will leverage consultative selling to listen, innovate, recommend, and gain buy-in on client-specific omni-channel marketing plans and tactics. The role will work with sales and internal teams to innovate and execute B2B, and B2B2C marketing strategies that drive practice acquisition, engagement, applications and usage of the CareCredit credit card at client locations. Roles will work closely with analytics to monitor results and adjust tactics based on impact. Candidates must leverage best practices from other clients across the Synchrony business.
The ideal candidate will have strong client marketing background and executive presence as they will be interfacing regularly with clients’ senior marketing leadership and Synchrony senior leadership to create and deliver marketing sections of annual marketing plans, quarterly business reviews, and business development pitches. This role will partner with internal consumer marketing teams and Business Development to innovate marketing strategies to acquire new contractual partnerships.

Essential Responsibilities:

• Role will help lead partner and client marketing strategies to ensure business reaches enrollment, application and usage goals for the cosmetic industry annually as well as client and partner goals. Role may also need to support industry marketing and campaigns when needed.
• Role will lead Large Clients, Partners and Association relationships to ensure mutually agreed upon goals and business objectives are reached.
• Role will lead marketing professionals directly and cross-functionally. Must be able to identify, mentor and grow talent within the organization.
• Role requires strong organization and comfort with managing multiple clients, partners and associations at once, often with competing deadlines and priorities.
• Develop and execute multi-channel marketing strategies/tactics (both B2B2C and B2B) and client specific marketing plans to align with client and Synchrony goals
• Leverage consultative selling to listen and build marketing programs based on clients’ goals and needs
• Innovate new ideas based on client needs and sell through concepts and ideas to drive growth for both the client and for Synchrony
• Develop marketing strategies to drive penetration toward goals based on client collaborating with consumer and cardholder teams
• Build and maintain consumer B2B2C and employee asset libraries for usage with clients. Ex: display ads, social posts, web assets, POS materials, employee education, videos, emails, etc.
• Leverage segmentation to drive efficiencies and levels of client support
• Develop client specific employee campaigns, segmenting and targeting audiences based on their roles and influence with other employees and the patient
• Launch new clients working with Client Success and New Client Implementation teams
• Client-focused leadership and understanding of balancing building marketing programs to drive both client and Synchrony business goals
• Executive level presentation development and delivery both externally with clients via Business Development pitch decks, business reviews, new client implementation pitches, marketing plans and internally for stakeholder reviews
• Innovate and execute offers, pricing and promotions for clients collaborating with internal teams
• Obtain testimonials and feedback from clients and partners to leverage within client growth strategies and for enrollment / business development
• Work closely with analytics to identify opportunity based on client growth trends, penetration, and financial performance
• Analyze research and data to translate into strategies and identify intelligence gaps, and field needed intelligence
• Develop content and content programs based on industry and client needs
• Create metrics and dashboards to support clients and develop/track campaign analytics
• Understand and comply with the marketing requirements defined in client and partner agreements
• Lead project management and annual marketing calendar, leveraging allocated resources, lead and execute multi-channel marketing campaigns
• Develop educational online and offline content to support direct marketing, align with market dynamics and drive business needs (webinars, videos, case studies, and white papers)
• Lead advertising agencies to implement marketing campaigns
• Lead cross-functional team involving various levels of management
• Manage budget including forecasting and tracking
• Partner with paid and earned teams to focus on the channels that drive the most growth
• Perform other duties and/or special projects as assigned including leading strategic projects for the tea