VP, Customer & Global Marketing

at  Flying Tiger Copenhagen

WHO ARE WE?

At Flying Tiger Copenhagen, we are more than just a retailer – we’re a creative playground where everyday essentials meet imaginative wonder. With a commitment to infuse joy into the mundane and a dedication to Nordic design principles, we’ve been capturing hearts and igniting smiles globally since our inception. Since the launch of our first store in 1995, our presence has grown to almost 1,000 stores in 36 countries and 7,000 amazing employees. With an audacious goal to double our store count worldwide over the next five years and venture into exciting new regions, we’re on a mission to spread our unique brand of delight far and wide. Join us on this exhilarating journey as we reimagine retail and continue to surprise and inspire with every step we take. Welcome to Flying Tiger Copenhagen – where a richer life doesn’t cost a fortune.

YOUR QUALIFICATIONS

• 10+ years of experience in data analysis, market research, marketing strategy, and data science
• Excellent leadership, communication, and interpersonal skills, with the ability to inspire and motivate a diverse team.
• Natural ability to collaborate cross-functionally and strong stakeholder management skills
• Exceptional analytical and problem-solving skills, with a data-driven approach to decision-making.
• High ethical standards and respect towards values and opinions – is ambitious and passionate about his/her work and thrives with challenges

DID YOU KNOW

We take climate change very seriously and work very hard to minimize our carbon footprint. We do this by buying less plastic and more renewable materials (everything which grows) – and we also want to make sure that all stores are run on renewable energy. We walk the talk – and make sure that what we do is validated by external experts, in the Science Based Targets initiative. You can read more about our work with climate action her

• Lead the transformation of the marketing department into a results-driven powerhouse encompassing:
• Establishing and promoting brand awareness across multiple countries
• Implementing marketing automation to expand and engage our customer base effectively
• Develop the Global Marketing Strategy:
• Campaign strategy, execution, and planning
• Local & Global alignment of campaign execution
• Track and Measure Marketing Investment Results.
• Define and lead an integrated strategy across all marketing channels; integrating our online (SEM, SEO, Mobile, Display, Email, and Social Media), as well as offline.
• Promote data best practices and play an essential role in cultivating a data-driven culture throughout the entire organisation, making analytical methods accessible and comprehensible to non-data people.
• Collaborate with the technology leadership team to establish a long-term vision and formulate a roadmap for data science initiatives.
• Collaborate with cross-functional partners and executives across product, engineering, commercial, finance, and marketing to set and achieve business objectives while developing data-informed strategies and roadmaps.
• Identify ways to utilise data science, machine learning, and analytics for enhancing product features and capabilities. Lead efforts to leverage data and expertise to enrich customer experience.