VP, International Business Development

at  Pure Sunfarms Corporation

Pure Sunfarms is one of Canada’s largest licensed producers of high-quality, greenhouse-grown cannabis based in BC’s Fraser Valley (Delta). We are proud to bring together individuals from a wide breadth of industries, backgrounds, and experiences, with a diverse team committed to excellence.
Our diversity drives our uncompromising approach to quality and success within the Canadian recreational cannabis market
.
Reporting to the SVP, Strategy
& Medical Exports
at Village Farms International
,
our
VP, International
, Business Development
will
play a pivotal role
in driving revenue growth
, executing
our international
strategy
and unlocking
strategic market
expansion for
cannabis, globally.
A
s a
strong
business development
leader
focused on operation
al
excellence
,
you know how to maximize value
and
build
collaborat
ive
partnerships to
facilitate
market entry and drive sales growth
.

YOUR EXPERIENCE

• University degree in Business Administration or a related field.

  10

  • years
    ’
    experience in account management
    ,
    a B2B emphasis

  on international customers

• .

  5+ years of
  executive

  leadership experience

• .

  5+ years
  ’
  experience
  in a highly regulated industry
  , cannabis, tobacco, pharmaceutic

  al,

• or liquor is a benefit.

  Previous
  experience

  with EUGMP requirements is

• an asset.

  Proven
  history of maximizing customer value
  ,

  exceeding sales targets,

• and leading high performing teams.

ESSENTIAL FUNCTIONS

• STRATEGIC MARKET ANALYSIS AND EXPANSION : Conduct comprehensive market analys i s to identify profitable international markets for expansion. Evaluate regulatory landscapes, competitive dynamics, and market trends to inform strategic decision-making.
• Tailored Sales Strategies : Develop sales strategies tailored to each target market, encompassing pricing optimization, distribution channel selection, and promotional tactics to maximize market penetration and revenue generation.
• Operational Excellence : C reate operational efficiencies through the development and refinement of Standard Operating Procedures (SOPs), ensuring seamless execution and compliance with international regulations across diverse markets.
• Stakeholder Engagement : C reate and nurture strategic relationships with key stakeholders, including healthcare professionals, regulatory authorities, and industry partner s.
• Product Positioning : Serve as a subject matter expert on our product portfolio, staying informed of scientific advancements and regulatory developments to effectively communicate the value proposition of our products to diverse stakeholders.
• Results-Driven Execution : Execute sales strategies with precision and efficiency , monitoring performance metrics, conducting sales forecast s , and implementing continuous optimization initiatives to achieve and exceed sales targets.
• Regulatory Compliance : Ensure compliance with all international regulatory requirements governing the sale and distribution of medical cannabis products, navigating complex licensing, import/export regulations, and product registration processes.

• Contract Negotiation

  and Development : Drive negotiations to secure favourable terms and conditions, balancing the needs of stakeholders while safeguarding the interests of the company. Work closely with legal counsel to review and develop contracts, ensuring the parameters are mutually beneficial and align to the company’s objectives .

OTHER DUTIES

At Pure Sunfarms,
we’re
committed to ensuring
we’re
bringing the best we have to offer to our consumers. This means other duties may arise since we work together to ensure we support all business activities – seed to sale.