VP, Marketing

at  Basic Research

At Basic Research, we’re passionate about improving lives through science. We develop and sell some of the most sought-after dietary supplements and skincare products on the market, backed by real science and real results. Our team is small-yet-mighty, with ambitious goals and ideas, and insist on having some fun along the way!
The Vice President of Marketing at Basic Research provides visionary leadership and strategic direction for the company’s marketing initiatives. They will be responsible for the development and execution of go-to-market and always-on strategies, integrated campaign strategies for product launches, elevating brand visibility, and driving revenue growth. The VP, Marketing will collaborate cross-functionally to ensure a cohesive brand message and to increase overall brand desirability within the Basic Research brand portfolio. Leading a team of marketing professionals, you will be a critical role in the growth of the Basic Research brand.
This role requires a blend of creativity, strategic thinking, and leadership to drive our brands success in the competitive beauty and wellness industry. If you are passionate about shaping the customer journey and leading high-performing teams, we invite you to apply for this exciting opportunity.

QUALIFICATIONS:

• Proven experience in leading diverse teams, ensuring collaboration between cross-functional teams.
• Strategic long-term planning capabilities, with a demonstrated history of developing and executing 3-5 year business strategies.
• Solid understanding and hands-on experience in P&L management.
• Strong customer-centric mindset, evidenced by past roles in advocating for customer needs, resolving their problems, and enhancing their overall experience.
• Proficient knowledge of paid media strategies, with an ability to assess and optimize channel mix for maximum ROI.
• Strong grasp of social media trends and the capability to craft strategies tailored for platforms like TikTok, YouTube, and Instagram.
• Insight into the beauty influencer landscape and the nuances of effective creator collaborations.
• Forward-thinking approach to digital innovation, especially in partnership with key social media platforms.
• Demonstrated business leadership and stakeholder management skills, specifically in partnering with Marketing, Sales, and development teams to deploy winning go-to-market strategies.
• Experience managing to KPIs, with a focus on continuous improvement and measurable program success.
• Expertise in data analysis and market feedback, utilizing quantitative and qualitative data to inform strategic decisions and three-year plan developments.
• Bachelor’s degree in a related field or equivalent experience.
• 12-15 years of Experience in Beauty & Wellness CPG Marketing, Social Media, or Customer Experience.
• 8-10 years team leadership experience.

MORE ABOUT US:

Basic Research is an award-winning, multimillion-dollar company and one of the top distributors in the beauty, anti-aging, weight-loss, sports nutrition, and skincare industries. For three decades we have been distributing some of the best-selling, most sought-after formulations in the world. By bringing real research and science into the industry, we created a skin-care phenomenon with StriVectin-SD™. This “stretch-mark cream turned anti-wrinkle phenomenon” became wildly popular and earned its place as one of the most effective, highly recognized and successful skin-care product lines of all time. As each year passes — and with continual new scientific findings — our product portfolio continues to expand to meet the needs of our customers.
When it comes to our team, we are intentional about hiring the right candidate not only for the position, but for the company as a whole. Every person at BR holds an important piece of our success, and together we make up a unique, passionate, and talented crew. We aim to create an environment where every individual is able to fully contribute and make a difference within our organization, and we work hard to ensure that not only our customers are living happy healthy lives, but our team is as well!

• Business Owner Mindset: Embrace a relentless attitude, combining strategic vision with a hands-on approach to drive success in a small to medium-sized company. Thrive in the hustle, winning mindset, and actively engage in all aspects of the business to build a lasting legacy.
• Strategic Vision: Define and implement the company’s strategic vision for go-to-market and always-on strategies to build brand desirability and deliver sales across the omnichannel from Direct to Consumer, Marketplace, and traditional retail partners.
• Long Term Planning: Develop and implement a comprehensive 3-year strategic plan for major product categories that incorporates consumer insights, rigorous analysis of performance data, broad market analysis, and local market feedback.
• Collaborative Leadership: Spearhead initiatives that unite stakeholders through strategic collaboration, inclusive communication, and a shared sense of ownership. Drive a unified marketing action plan that is sensitive to individual brand and customer dynamics. Collaborate closely with creative teams to define clear briefs, review deliverables, and guarantee that all output consistently aligns with the brand’s DNA and strategic objectives.
• Brand & Industry Engagement: Engage closely with brand and retail partners to comprehend unique business conditions in each category, ensuring their needs align with the marketing strategies. Foster collaboration and facilitate the sharing of best practices within each category.
• Product Launches: Oversee the development of product launch marketing campaigns, guiding the identification of key tactics, the creation of supportive content, and the introduction of disruptive strategies that distinguish the product in the marketplace.
• Social Media: Lead development of a comprehensive global social media strategy for go-to-market and always-on campaigns, driving brand engagement, audience growth, deepen creator relationships, and optimizing content to reflect the company’s values and objectives. Partner closely with the growth organization to ensure positioning on social media platforms is aligned with global storytelling and external communications strategies.
• Paid Media: Lead development of a paid media strategy. Regularly review the each brands campaigns to determine the optimal channel mix, ensuring alignment with marketing objectives, maximizing ROI, and increasing brand desirability. Paid channels include linear TV, OTT, Paid Digital, & collaborate proactively with key channel partners, including TikTok, YouTube, and Instagram, to remain at the forefront of platform innovations and maximize the brand’s presence and impact within evolving digital landscapes.
• Retail Channel Marketing Leadership: Through a deep understanding of the retail channel nuances across each brand sector, the Role will create innovative marketing campaigns to drive year over year growth across the omnichannel distribution.
• Customer Champion: Act as a customer advocate, prioritizing and championing customer needs to deeply understand their path to purchase as a means to create disruptive campaigns and cohesive customer journey’s.
• Team Leadership: Responsible for the hiring, onboarding, development, and high-performance management of a team of high achievers in various places in their career. Set the tone for high performance leadership by modeling effective performance feedback, attracting and retaining talent & building effective succession plans for talent.
• KPIs: Manage to the corporates KPIs for each aspect of the go-to-market, always-on, and social media platform strategies, ensuring they are measured, directly tied to business objectives, and used to drive continuous improvement and accountability within the teams.
• P&L Management: Develop and oversee a comprehensive P&L to ensure financial targets are met, identifying revenue streams, and executing cost-reduction strategies while maintaining operational excellence.