VP of B2B Marketing

at  CXtec

For more than 40 years, CXtec has been helping organizations maximize value in their IT investments. We are the largest secondary market network hardware provider in North America. Today, we remain focused on providing creative life cycle management solutions for organizations of all sizes, all over the world.
We are looking for a motivated VP of B2B Marketing who is responsible for developing and executing the marketing strategy for our B2B products and services, with a focus on account-based marketing (ABM) and web optimization. The ideal candidate will have a proven track record of driving revenue growth, increasing brand awareness and generating qualified leads for the sales team.
The annual base salary range for this position, based out of Syracuse, NY, is $150,000 - $225,000. The actual salary offered will vary based on applicant’s relevant skills, education, experience, certifications, and geographic location as well as other business and organizational needs.

• Lead and manage the B2B marketing team, including hiring, training and performance evaluation.
• Marketing Responsibilities:
• Define and implement the ABM strategy, using data-driven insights and best practices to target and engage key accounts.
• Collaborate with the product, sales and customer success teams to create and deliver compelling value propositions, messaging and content for our B2B audiences; develop [persona] messaging and collateral for key audience segments.
• Measure and report on the effectiveness and ROI of the B2B marketing campaigns and initiatives, using relevant metrics and tools.
• Oversee the web optimization strategy, including SEO, SEM, landing pages and conversion rate optimization. Maintain and upgrade web presence.
• Enhance industry position (including overseeing attendance at conferences, participation on key panels and increasing the company profile in key industry publications & rankings, e.g. Gartner).
• Analysis of customer research, current market conditions and competitor information.
• Stay updated on the latest trends, technologies and best practices in the B2B marketing space and identify new opportunities for growth and innovation.