VP of Marketing

at  Discovery Cooperative Ltd

WHO YOU ARE:

You are looking for a career in Retail Marketing and:

• A Bachelor’s degree with a preference for Marketing, Commerce, or Business Administration.
• 8 years of relevant progressively marketing experience, with prior leadership experience.
• Previous experience with search engine optimization, digital adverting methods and other web-focused initiatives is considered an asset.
• Co-operative retail experience is preferred.
• Interpersonally savvy with a passion for collaboration, driving community engagement, and social responsibility.
• Creative mindset with the ability to think outside the box and offer new ideas.
• Excellent communication skills with a knack for storytelling and building authentic connections to inspire others.
• Proficient in data analysis and interpretation, leveraging insights to drive strategic marketing decisions.
• Demonstrated proficiency in internet marketing techniques, tools, and solutions.
• Ability to thrive in a fast-paced ever-changing environment and adapt quickly to new challenges and opportunities.
• Technical and creative writing skills, for business plans, and AGM/Board Reports as required.
• Promotes innovation, manages change, and is committed to improving the customer experience.
• Committed to making a difference in our community.
• Demonstrates a personal commitment to diversity, inclusion, and developing cultural competency skill sets to promote a representative workforce.
• Must have a valid Class 5 driver’s license.
• Must be capable of repetitive lifting up to 25 lbs

Reporting to the Chief Executive Officer (CEO), you will oversee the marketing function and team for Discovery Co-operative Ltd. Your duties will include:

• Serve as the subject matter expert in all marketing related activities and is responsible for developing marketing strategies to promote Discovery Co-op’s image and brand.
• Provides leadership, direction, and oversight to the Marketing Team including the recruitment, performance management, training and development for all Team Members.
• Works collaborative with the CEO and the Senior Leadership team in the development of organizational strategies, implement marketing programs, and initiatives throughout the organization aimed at increasing sales and membership.
• Creates exciting new possibilities through collaboration with all business functions and organization leaders to consistently deliver exceptional end-to-end customer experiences across all stages, channels, and touchpoints in the customer journey.
• Leads the efforts to ensure brand, merchandising, image, and marketing standards are consistently followed throughout the organization in alignment with the brand.
• Creates and delivers training for employees/team leaders to promote awareness of brand and sharing stories to align brand with our mission, vision, values, and 4 Key Basics to Legendary Guest Service.
• Develops and executes community relations strategies to strengthen the brand while actively seeking to improve the local community in our trading area.
• Provide recommendations to the CEO on innovative ideas for articles, press releases, and events.
• Engages with various internal and external stakeholders to lead various community sponsorship opportunities, donations, events, and core marketing programs (e.g. Kids Club, Fuel Good Day, Co-op Week, etc.).
• Serves as a representative and liaison of Discovery Co-operative Ltd. by attending community events/functions.
• Leads the Discovery Co-operative Ltd. sustainability efforts through administration, modification, and implementation of sustainability goals, and plans.
• Serves as the Sustainability Committee Leader to ensure forward thinking strategies and objectives are completed and communicated internally and externally across the organization.
• Responsible for providing recommendations to the CEO