VP of Marketing

at  Prosperity

OUR CLIENT, A RAPIDLY EXPANDING FINTECH COMPANY, ARE LOOKING FOR AN AMBITIOUS MARKETING DIRECTOR TO JOIN THEIR DYNAMIC TEAM BASED IN DUBLIN.

• See all
• 5+ years
• Permanent
• Date Posted 2nd Feb 2024
• Excellent Salary
• Co. Dublin / Hybrid
• #BH9547
  Our client, a rapidly expanding B2B SaaS company, are seeking a dynamic and creative Vice President of Marketing to lead their marketing efforts. The ideal candidate will be a strategic thinker with a passion for creativity, product curiosity, and team leadership. They will be responsible for developing and executing innovative marketing strategies to drive business growth and market leadership.

REQUIREMENTS:

• Minimum 8 years’ experience in marketing.
• Experience with Account-Based Marketing strategies.
• Knowledge of traditional and digital marketing, content marketing, and social media.
• Excellent written and verbal communication skills.
• Prior experience in SaaS B2B business preferred.
• Ability to maintain quality standards across digital platforms.
• Strong leadership and team-building skills.
• Ability to thrive in a fast-paced, high-growth environment.

DESIRED SKILLS AND EXPERIENCE:

• Audit
• Marketing
• SaaS
• Sales
  If you are enthusiastic about the Fintech space and are ready to contribute to a dynamic team, we encourage you to apply

• Develop and execute the overall marketing strategy aligned with business objectives and sales targets.
• Provide leadership and guidance to the marketing team, fostering a culture of innovation and collaboration.
• Develop targeted marketing strategies and messaging for different market segments.
• Implement Demand Generation and Lead Nurturing programs to drive qualified leads and opportunities.
• Create innovative marketing campaigns to position the company as an industry leader.
• Collaborate with design teams to produce visually compelling content.
• Create sales collateral and content to drive customer acquisition.
• Develop a deep understanding of products and value propositions to drive revenue opportunities.
• Facilitate brainstorming sessions for brand and growth marketing ideas.
• Own the company’s brand and ensure consistency across all communications.
• Collaborate with product teams to align marketing efforts with market requirements.
• Track market trends and communicate insights internally.
• Manage the marketing budget effectively to maximize ROI.
• Analyse marketing performance metrics and KPIs to optimize campaigns.