VP of Marketing

at  Workwolf

COMPANY SUMMARY. IS THIS FOR YOU?

Workwolf is a North American Technology company with its marketing team based in Buenos Aires, Argentina. Using the latest technology to successfully solve decade-long employment market problems, the company is set to scale exponentially having established a base of 75,000 users, 60+ customers and a subscription price that starts at $499.00/ month.

POSITION OVERVIEW:

As the VP of Marketing, you’ll be responsible for developing and implementing strategic marketing initiatives to drive NEW CUSTOMER ADOPTION & SALES. You will develop and implement the following and more:

• Digital Referral Programs
• Warm inbound customer lead programs & initiatives
• Channel partner expansion strategies and projects
• Brand awareness campaigns and creating a community of raving fans and WORKWOLF supporters
• You will lead a team of marketing professionals and collaborate with cross-functional teams to execute integrated marketing campaigns that align with our business objectives.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• Minimum of 10 years of experience in marketing, with at least 5 years in a leadership role.
• Superior proficiency in English, both oral and written, is essential.
• Experience in B2B marketing is required.
• Previous experience working at a tech company, preferably in a startup environment, is highly desirable.
• Proven track record of success in developing and executing marketing strategies that drive measurable results. You must be able to explain clearly how your creativity, execution and leadership, got you the results you were expecting
• Strong leadership and management skills, with experience leading and mentoring a team.
• Entrepreneurial mindset with the ability to thrive in a fast-paced, dynamic environment.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Analytical mindset with the ability to analyze data and translate insights into actionable strategies.
  We thank all applicants for their interest, but only those selected for an interview will be contacted.
  Workwolf is an equal opportunity employer

KEY RESPONSIBILITIES:

• Develop and execute marketing initiatives to help the sales functions achieve or exceed monthly sales objectives.
• Lead and mentor a team of marketing professionals, fostering a collaborative and results-driven culture.
• Collaborate with cross-functional teams to develop and execute integrated marketing campaigns across multiple channels, including digital, social media, email, and events.
• Analyze market trends and customer insights to identify opportunities for growth and innovation.
• Track and report on key performance metrics, including campaign performance, lead generation, and ROI.
• Manage marketing budget and allocate resources effectively to maximize impact and ROI.

As the VP of Marketing, you’ll be responsible for developing and implementing strategic marketing initiatives to drive NEW CUSTOMER ADOPTION & SALES. You will develop and implement the following and more:

• Digital Referral Programs
• Warm inbound customer lead programs & initiatives
• Channel partner expansion strategies and projects
• Brand awareness campaigns and creating a community of raving fans and WORKWOLF supporters
• You will lead a team of marketing professionals and collaborate with cross-functional teams to execute integrated marketing campaigns that align with our business objectives