VP, Product Marketing GTM

at  Salesforce

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Job Category
Marketing & Communications
Job Details

ABOUT SALESFORCE

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.
We are seeking a dynamic and experienced VP of Product Marketing GTM. This strategic role will create scalable and effective programs, playbooks, and sales-facing content that drive enhanced product competency and boost sales performance. This work will include ongoing programs, significant annual events such as Sales Kick-Off (SKO), Quarterly Kick-Offs, Dreamforce, and strategic sales initiatives as they are identified and launched.
The VP will be a critical member of our Product Marketing organization, reporting directly to the EVP Cloud and Industry Marketing.

Key Responsibilities:

• Build and maintain the definitive GTM playbook for PMM, ensuring a gold standard is set across all products.
• Craft compelling and targeted narratives tailored to customer segments and buyers, including:
• Development of buyer personas and use cases
• Articulation of unique value propositions
• Consistent and easily findable bill of materials across all products.
• Alignment with sales methodology and measuring proficiency (beyond completion) and pipeline uplift.
• Proactively identify and prioritize opportunities based on potential impact.

Measuring Impact:

• Monitor sales participation, proficiency, and opportunity & pipeline creation by product, use case, and play.
• Sales NPS through a “Confidence Meter” to assess:
• Sales team’s ability to tell effective product stories.
• Availability and usefulness of tools for sales success.
• Clarity on targeting the best prospects and understanding the reasons behind these choices.

Position Requirements:

• 10+ years of product marketing experience in B2B SaaS, with a minimum of 5 years in a leadership role.
• Proven track record of launching and growing products in the enterprise space.
• Outstanding written and verbal communication skills.
• Proven ability to work cross-functionally and build strong relationships with stakeholders at all levels of an organization.
• Demonstrated experience in synthesizing and translating market needs
• Ability to influence and deliver results in global, matrixed environments comprised of internal and external stakeholders.
• Ability to travel domestically and internationally ~15% of the time.

Accommodations
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Salesforce welcomes all.

• Build and maintain the definitive GTM playbook for PMM, ensuring a gold standard is set across all products.
• Craft compelling and targeted narratives tailored to customer segments and buyers, including:
• Development of buyer personas and use cases
• Articulation of unique value propositions
• Consistent and easily findable bill of materials across all products.
• Alignment with sales methodology and measuring proficiency (beyond completion) and pipeline uplift.
• Proactively identify and prioritize opportunities based on potential impact